#Japan #Tokyo #Material Corp #Gut SubtitLe #Short Drama Award

Material Corporation's Excellence at the Mynavi Short Drama Awards 2025

Material Corporation, headquartered in Minato City, Tokyo, recently made headlines by participating in the "Mynavi Short Drama Awards 2025." On April 16, 2025, during this prestigious event, Director Wataru Seki from Material served as a judge, announcing the recipient of the "Material Short Drama PR Award." This award aims to recognize works that effectively leverage short dramas to convey the strengths and attractions of corporations and brands. The standout winner of this year was the compelling short drama titled 'Gut SubtitLe.'

The Power of Short Drama

During the award ceremony, Wataru Seki shared insightful comments on the selection of the winning piece. He emphasized the challenges that many companies face in communicating their unique offerings to potential job seekers. Traditional advertising methods, such as static images or 15-second television commercials, often lack the depth required to showcase the life-changing appeal of working at a particular company. Seki pointed out that the constraints of such formats limit the message's potential.

He highlighted a crucial aspect: "There may be messages that can only be effectively conveyed through engaging one-and-a-half-minute narratives. Short dramas should not just be a passing trend for corporate communication; they are essential tools for delivering complex messages that traditional PR strategies might miss." Seki's words underscored the innovative spirit that the winning project embodied.

Winner's Insight

The winning account, 'Gut SubtitLe,' was designed as a representation of a real-life corporation. The storyline follows a young girl who embarks on a transformative journey after joining the company. The creators aimed to convey messages reflecting personal growth, ambition, and the impact of a career in a way that resonates deeply with viewers. The team expressed their gratitude to all the actors and organizations involved in bringing this project to life.

Nominated Works

Other noteworthy nominees for the Material Short Drama PR Award included:

• - Kids Eye
• - Gut SubtitLe
• - Mob Beyond Drama [mov404]

These selections showcased the diverse talent and creativity in the realm of corporate storytelling through the medium of short dramas.

About the Mynavi Short Drama Awards 2025

The Mynavi Short Drama Awards aim to create connections between creators aspiring to develop short dramas and actors eager to participate. The competition focuses on the emerging format of vertical short video narratives, encouraging innovation and collaboration within the industry.

Mission of Material Corporation

Material stands as a brand-building company anchored in storytelling. The firm provides comprehensive corporate and marketing communications to enhance the value of businesses and products. Their services encompass a wide spectrum from brand development to content creation, casting, PR execution, crisis management, public affairs, lobbying, and digital marketing.

Material Group, the parent entity, is dedicated to strengthening client relationships and addressing business challenges collaboratively, following the vision of "Switch to Red"—igniting passion in individuality to reshape values and norms.

Company Overview

Material Corporation

• - Name: Material Corporation
• - Founded: February 2, 2005
• - CEO: So Aozaki
• - Location: Ark Mori Building, 35th Floor, 1-12-32 Akasaka, Minato City, Tokyo
• - URL: Material PR

Material Group Inc.

• - Name: Material Group Inc.
• - Founded: August 18, 2014
• - CEO: So Aozaki
• - Securities Code: 156A
• - Market: Tokyo Stock Exchange Growth Market
• - Location: Ark Mori Building, 35th Floor, 1-12-32 Akasaka, Minato City, Tokyo
• - URL: Material Group

The Material Group includes various companies specializing in diverse communication needs, ensuring clients achieve success through compelling narratives and strategic engagement.