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Spanx and Pantone Unveil SPANX® Red Collection

In a vibrant celebration of their legacy and the spirit of boldness, Spanx has officially partnered with the renowned Pantone Color Institute™ to unveil SPANX® Red, a signature hue that encapsulates empowerment and fearlessness. This launch coincides with Spanx's momentous 25th anniversary, marking a quarter-century of redefining women's fashion and lifestyle.

A Bold Color Statement

Since its inception, Spanx has embraced the color red not just as a component of its branding but as a symbol of its mission to encourage women to feel confident and unstoppable. The new SPANX® Red is described as warm and full-bodied, infused with elements that provide a sense of strength and determination. Katie Weeks, Senior Vice President of Brand Marketing at Spanx, reflects on this partnership, stating, "Partnering with Pantone isn't just about naming a color - we're celebrating our legacy. Red has been a hallmark of our brand since day one [...]".

This color holds profound significance, representing the vitality and fierce spirit that has driven Spanx's innovation and customer appeal over the years. The collaboration aims not only to honor the brand's history but also to inspire its future direction—forward and fearlessly.

The Limited-Edition Capsule Collection

To commemorate this occasion, Spanx and Pantone have created a limited-edition capsule collection, designed by the celebrated Danish product company, Copenhagen Design. The collection features three unique items: a thermos, an umbrella, and a shopping bag, all infused with the spirited essence of SPANX® Red. These items were carefully crafted to ensure they resonate with the brand's ethos, allowing customers to showcase their boldness every day.

The limited-time offerings will be accessible through the newly established SPANX® Red Anniversary Shop on Spanx's online store. Customers can explore not only the exclusive items but also a curated selection of styles inspired by SPANX® Red across multiple categories—an embodiment of the fearless lifestyle associated with the brand.

The Heartbeat of SPANX® Red

Spanx founder Sara Blakely established red as a consistent theme in her business model, choosing it deliberately to stand out in a saturated marketplace. The choice to pursue a bold color reflects Spanx’s mission of joy and empowerment among women, reinforcing their strength in shaping their lives. As we embrace SPANX® Red today, it not only symbolizes where Spanx has been but also signifies where it is headed—toward a future enveloping vivaciousness and innovation.

The announcement has been met with enthusiasm from fans and industry observers alike, all acknowledging the pivotal role color plays in brand identity and market presence. Laurie Pressman, Vice-President at Pantone Color Institute, noted, "Spanx has always recognized the invaluable role color plays in creating a strong and impactful brand visual identity [...]".

About Spanx

Founded by Sara Blakely in 2000, Spanx, LLC has redefined women's wear, transforming the fashion landscape with its innovative products that cater to a woman's needs and preferences. The company initially gained fame for its shapewear but has since expanded to offer a wide range of clothing solutions including activewear, swimwear, intimates, and more. With an unwavering commitment to enhance the confidence and elegance of women, Spanx continues to pioneer developments in the fashion industry, making everyday dressing a more empowering experience.

About Pantone

As leaders in color technology and communication, the Pantone Color Institute™ provides essential tools for designers and brands worldwide, helping them define and maintain color coherence in their products. Their collaboration with Spanx to create an official SPANX® Red will surely enrich both brands' legacies and extend their impact in the marketplace. Together, Spanx and Pantone will continue inspiring women around the globe to savor their own boldness.

Join the celebration of empowerment and fearless fashion by exploring the SPANX® Red capsule collection, a testament to strength, legacy, and the vibrant spirit of women everywhere.