#China #Shanghai #Chery #Pickup Trucks #HIMLA

Chery Unveils New HIMLA Pickup Series at 2025 Shanghai Auto Show

On April 23, 2025, Chery Automobile Co., Ltd. showcased its latest milestone, the HIMLA series of pickups, at the Shanghai Auto Show. This new lineup marks a significant advancement in Chery's global strategy and aims to reshape the pickup market landscape.

Chery's Vice-President Zhu Shaodong emphasized that the HIMLA series is not just a product but a representation of the company's dedication to becoming the leading choice for family-oriented customers. The aim is clear: HIMLA is designed to excel in off-road environments, ensuring that every user reaches their dream destinations.

The introduction of the HIMLA series reflects a broader trend in consumer preferences, wherein the selection of pickups transitions from purely utilitarian purchases to vehicles that cater to lifestyle and work needs. HIMLA embodies Chery's technological capabilities that aim to redefine global mobility scenarios. Zhu highlighted that this series stands on a foundation of Chery's 28 years of technical expertise, leveraging its pioneering advantage in the fields of New Energy Vehicles (NEVs) and intelligent connectivity.

The name HIMLA draws inspiration from the respect for mountain summits and the spirit of exploration, embedding practical yet bold values aimed at its target audience. As a strategic pillar of Chery's global vision, HIMLA encompasses a comprehensive model range from compact to mid-size and large pickups, featuring various powertrain options, including gasoline, diesel, and fully electric variants. This versatility serves diverse needs, from commercial utility vehicles to family transportation and off-road adventures.

The launch of HIMLA is not merely a statement of Chery's position in the pickup segment; it symbolizes a transformative approach in the global pickup market. With innovative solutions, HIMLA accelerates the evolution towards four key trends, including passenger-oriented design, enhanced intelligence, a shift towards premium solutions, and the integration of new energy technologies.

HIMLA aims to provide consumers around the world with an affordable yet purposeful pickup solution suitable for all scenarios. This is a pivotal moment for Chery, uniting the principles of utility with the innovation that customers expect in the modern automotive landscape.

In conclusion, the HIMLA series signifies not only a new phase for Chery but also a guiding light for the future of pickups globally—a future that merges advanced technology with practical customer applications. As the automotive industry shifts towards greater demands for multifunctional vehicles, HIMLA is poised to set new standards in the industry, promising a blend of comfort, capability, and cutting-edge design for today's diverse range of drivers.