#Japan #apparel #Koto City #SCSK #MIM for Business

Transforming Apparel Ecommerce with MIM for Business

SCSK Corporation, headquartered in Koto City, Tokyo, has announced the launch of a new corporate image generation service titled MIM for Business. Set to debut in December 2025, this service aims to revolutionize the way apparel brands create visuals for their eCommerce sites by utilizing advanced AI technology.

Addressing a Common Challenge

In the competitive landscape of online retail, high-quality model images are essential for enhancing customer experience and conveying brand identity. Traditionally, brands have invested significant resources in creating these visuals. However, changing market dynamics, including diverse customer needs and shifts towards small-batch production, have made it increasingly difficult to provide tailored images for every single product at an economical cost. Consequently, many items remain listed without adequate presentation, which leads to missed sales opportunities across the industry. Recognizing these challenges, SCSK has drawn from insights gained through its previous service, MIM for Consumer, to launch MIM for Business. This service aims to resolve pressing issues faced by businesses today.

Overview of MIM for Business

MIM for Business is designed to automatically generate realistic imagery of products from a single product photograph using AI modeling. It provides a low-cost and quick solution for generating wearing images of fashion items, accessories, and more, which were previously difficult or unfeasible to create using traditional model photography. With customizable attributes—such as height, weight, age, ethnicity, gender, pose, and background—this service delivers a genuine wearing experience that resonates with users. Moreover, it allows diverse styling options that align with brand aesthetics, significantly improving the creative output of eCommerce sites and maximizing sales opportunities.

Key Benefits of MIM for Business

1. Enhancing Brand Value Through Creative Utilization:
MIM for Business supports brand value enhancement through versatile expressions powered by AI. By applying a variety of demographic attributes to AI models, brands can create imagery that conveys a multifaceted perspective of their identity, ideally targeting customer segments without compromising on consistency in messaging.

2. Accelerating Product Launches to Meet Trends of Small-Batch Production:
In response to the small-batch production trend in the fashion industry, MIM for Business can deliver wearing images based on existing product data, with same-day delivery options available. This significantly reduces lead times for product listings, enabling businesses to adapt quickly to market changes.

3. Utilizing Historical Assets to Reduce Waste:
Images generated using MIM have no expiration date, allowing brands to continuously showcase them without incurring additional costs. This capability also extends to creating coordinated outfits by combining items from previous seasons with new releases, helping to minimize waste for unsold inventory while offering fresh promotional opportunities.

4. Maximizing Sales Opportunities Through Improved Customer Experience (CX):
MIM for Business aims to eliminate psychological barriers that potential customers face by providing realistic wearing images for previously challenging to showcase items. This approach improves conversion rates and reduces return rates, ultimately increasing customer satisfaction and long-term growth.

Future Prospects and Growth Targets

SCSK aims for MIM for Business to generate approximately 1 billion yen in sales over the next five years. Initially focused on the apparel industry, the service is expected to expand its applications, including styling proposals for fashion rental companies and outfit images for bridal businesses. Looking ahead, the versatility of generative AI may pave the way for usage in various sectors, such as interior design visualization of furniture arrangements and cosmetic use-case images based on individual skin types and colors.

Embracing a Sustainable Future with Technology

As part of its strategy, SCSK is advancing its Technology Vision 2030, which seeks to leverage cutting-edge digital technologies to transform business structures, improve productivity through AI, and address societal challenges through innovative product and service development. SCSK is dedicated to sustainable management practices aimed at achieving shared growth with society, aligning initiatives to enhance customer experience with global societal needs.

For more details on MIM for Business and any inquiries regarding the service, please contact SCSK Corporation at: [email protected].

Stay tuned for further developments as SCSK continues to lead the way in transforming the apparel eCommerce landscape.