Hisense Maintains Its Position Among the Top Global Chinese Brands for the Ninth Consecutive Year in 2025

Hisense's Continued Success on the Global Stage

Hisense, a leading player in consumer electronics and home appliances, has once again been acknowledged as one of the top 10 global Chinese brands according to the Kantar BrandZ Chinese Global Brand Builders 2025 ranking. This marks the ninth consecutive year that Hisense has maintained its prestigious position, coming in at an impressive eighth place in the overall rankings. What makes this achievement particularly noteworthy is that Hisense is also recognized as the highest-ranked television brand on the list.

This accolade reflects the company's commitment to investing in research and development, localized manufacturing, and strategic marketing efforts across various international markets. With 31 research and development centers, 36 industrial parks, and 64 overseas offices, Hisense has built a formidable global presence that underpins its brand strength.

The Power of Sports Marketing

Sports marketing is a vital component of Hisense’s global brand strategy. During the UEFA EURO 2024™, the company rolled out an impactful video campaign on YouTube, featuring emotional storytelling coupled with the integration of its innovative products. This multifaceted campaign successfully reached a diverse audience spanning the realms of sports, technology, and home entertainment. The effectiveness of this initiative was recognized at the YouTube Works Awards China 2025, emphasizing Hisense's ability to produce culturally relevant and impactful content on a global scale.

In anticipation of the FIFA Club World Cup™ 2025, Hisense is amplifying its involvement in the sports domain even further. From advertising billboards around stadiums showcasing the slogan, “Hisense 100'' TV, Global No.1” to immersive visual experiences made possible through its advanced ULED X and TriChroma Laser display technologies, the brand is showcasing both innovation and a consistent global marketing narrative.

Rising Brand Recognition

Hisense’s approach of combining cutting-edge product offerings with high-profile sports sponsorships has forged a robust framework for building a global brand. According to Ipsos, the brand's awareness outside of China has skyrocketed from 30% in 2018 to a remarkable 56% in 2024, a testament to the significant increase in both recognition and consumer trust internationally.

The Kantar BrandZ Chinese Global Brand Builders 2025 ranking further cements Hisense's status as a dynamic global brand that continues to evolve through innovation, strategic marketing, and meaningful relationships with consumers around the world.

About Hisense

Founded in 1969, Hisense is a leading global brand in the appliance and consumer electronics sectors, operating in over 160 countries. The company specializes in delivering high-quality multimedia products, home appliances, and smart computing solutions. According to Omdia, Hisense ranks second worldwide for total television shipments from 2022 to 2024, and it holds the number one position globally in the segment of televisions measuring 100 inches and larger for the period spanning 2023 to the first quarter of 2025. As the official partner of the FIFA Club World Cup™ 2025, Hisense is dedicated to global sports partnerships that connect the brand with audiences worldwide.