Transformative Changes at Westridge Square in Frederick, Maryland, Enhance Shopping Experience

Revitalizing Westridge Square: A New Era of Shopping and Fitness

In a strategic move to elevate the shopping experience in Frederick, Maryland, MCB Real Estate has embarked on a significant overhaul of Westridge Square, which it acquired in 2022. This transformation focuses on modernizing the shopping center and attracting new tenants, most notably the introduction of the Crunch Fitness franchise. The new 40,000 square foot gym opened its doors to the public in March 2025, marking a pivotal milestone in the rejuvenation of this regional retail hub.

Strategic Overhaul

Following its acquisition, MCB Real Estate recognized the need for an extensive repositioning plan for Westridge Square. Drew Gorman, Principal at MCB, highlighted the center’s neglected state and the urgent call for a facelift to better compete with more modern retail locations. This overhaul involved various strategies, including tenant relocations, new leasing efforts, zoning approvals, and property upgrades, culminating in a total investment surpassing $6 million over two years.

Attracting Crunch Fitness

The crowning achievement of this repositioning effort was the successful recruitment of Crunch Fitness. The new facility aligns perfectly with the evolving fitness habits of the community, offering an extensive suite of fitness options. Its unique two-story layout not only utilizes the available space efficiently but also incorporates an outdoor area that appeals to fitness enthusiasts—something that became particularly sought after after the pandemic.

Chad Smith, the franchise owner of Crunch Fitness, expressed excitement about the gym's potential within Westridge Square, noting how their approach to fitness merges affordability with diverse offerings, which include cardio and strength training equipment, personal training, and group fitness classes. Crunch Fitness aims to create an engaging environment that resonates with both seasoned and novice fitness enthusiasts.