#Japan #Shinjuku #Fermented Food #Halmeque #HMPA

Halmeque's Innovative Solution for Belly Fat Concerns

In today's health-conscious world, managing weight and metabolism has become increasingly important, especially for individuals over 60. As our bodies naturally age, muscle mass decreases, and hormonal changes make it easier to accumulate sugars and fats. This is where Halmeque, a leading publisher known for its number one magazine sales in Japan, steps in with an innovative offering—'Halmeque Fermented Veggie First.' This functional food, enriched with HMPA (3-(4-hydroxy-3-methoxyphenyl) propionic acid), is set to launch on December 5.

Understanding the Need

Many individuals approaching their 60s and beyond often express concerns regarding their post-meal blood sugar levels and an increasing waistline. Despite this awareness, sticking to restrictive diets or extreme exercise routines can feel daunting. Halmeque's solution recognizes the essential nature of maintaining the enjoyment of food while promoting health.

The key focus is on supporting the body's innate metabolic functions. By rejuvenating metabolism gently and sustainably, Halmeque aims to assist users in enjoying their daily meals while fostering healthier eating habits. The introduction of 'Halmeque Fermented Veggie First' marks a significant step towards achieving this balance between taste and health.

Product Overview

Product Name: Halmeque Fermented Veggie First

• - Price: 30-day supply at 5,650 JPY, subscription price 4,972 JPY; 5-day trial at 980 JPY
• - Contents: 150g for a 30-day supply (5g x 30 packets), 25g for 5-day trial (5g x 5 packets)
• - Functional Food Registration Number: J1139
• - Active Components: HMPA at 23mg
• - Recommended Daily Intake: 1 packet

Functional Claims

Halmeque Fermented Veggie First boasts impressive capabilities, including:
1. Lowering post-meal blood sugar levels for those with elevated levels.
2. Potentially reducing visceral fat and waist circumference for individuals with higher BMI levels.

Clinical Evidence

Research has indicated that HMPA can have significant effects on managing blood sugar levels and decreasing body fat. In trials involving subjects aged 40 to 65 with elevated post-meal blood sugar, the introduction of HMPA resulted in notable improvements in blood sugar management (study reference from Jpn Pharmacol Ther).

Additional studies on higher BMI individuals have shown promising results in targeting abdominal fat. Over a twelve-week period, individuals supplemented with HMPA demonstrated reductions in both visceral fat area and waist circumference through controlled clinical trials.

Insight from Product Development

Kyoe Ito, who leads product development for Halmeque, shares her inspiration drawn from traditional Japanese breakfasts. She notes that starting the day with a fulfilling Japanese meal, comprising rice, miso soup, and vegetables, can set a refreshing tone. Halmeque sought to harness the benefits of such wholesome ingredients along with the power of HMPA to create a product that supports health without compromising culinary enjoyment.

To ensure a pleasant consumption experience, the product incorporates miso-derived probiotics, a blend of 22 domestic vegetables, and a refreshing hint of yuzu juice to enhance flavor without the heaviness often associated with health foods.

The Halmeque Community

Halmeque is committed to offering valuable content and products to empower women in their 50s and beyond. Providing insights on health, cuisine, fashion, finance, and featuring interviews with notable personalities, Halmeque encourages a vibrant and positive approach to aging. With subscriptions to the magazine, customers also have access to a catalog and online shopping, delivering a wide range of products tailored for health and beauty.

Company Background

Company Name: Halmeque Co., Ltd.
CEO: Takao Miyazawa
Location: Shinjuku-ku, Tokyo, Japan.
Established: July 24, 2012
Business Scope: Publishing and e-commerce
Website: Halmeque Holdings
Halmeque UP: Halmeque

With the innovative 'Halmeque Fermented Veggie First' hitting the shelves soon, the pathway to a healthier lifestyle has never felt more achievable for the older generation.