#Atlanta #US #Loop #Emilie Björkman #Wild Fish

Loop Launches YouTube Series on Fly-Fishing and Conservation

In an inspiring blend of adventure and environmental advocacy, Loop has launched a new documentary-style YouTube series titled Wild Fish. Wild Places. hosted by the passionate environmentalist and renowned fly fisher, Emilie Björkman. This series aims to spotlight the profound connection between fly fishing, nature, and the crucial efforts toward conservation of wild fish populations.

The Series Overview

The six-part series, which debuted this fall, takes viewers on a journey through six diverse countries: Argentina, Canada, Iceland, New Zealand, Sweden, and the United States. Each episode delves into the experiences of dedicated fly fishers, scientists, and advocates who are committed to protecting the habitats of wild fish. Björkman meets with local specialists, showcasing not only the fishing but also the cultural and ecological significance tied to these beautiful environments.

Björkman shared her vision for the series, stating, “The beauty of fly fishing is that it’s more than just a sport—it’s a means to foster a deeper appreciation for the natural world.” With her role not just as a host but as a producer and brand ambassador for Loop, she hopes to inspire others to engage with nature and take part in its preservation.

Loop's Commitment to Conservation

Under the stewardship of Cox Enterprises since late 2024, Loop has rejuvenated its commitment to environmental stewardship and sustainability. Alex Taylor, the company's CEO, emphasized the importance of protecting wild ecosystems, saying, “For me, it’s personal. I’ve spent most of my life pursuing salmon runs, and my greatest aspiration is to safeguard these rivers permanently.”

This new direction encourages not only a push for innovative fishing gear but also an enhanced focus on progressive conservation methods. Jim Coates, CEO of Loop, remarked, “At Loop, we understand that fly fishing transcends beyond mere leisure—it represents a lifestyle committed to preserving our natural treasures.” The series reflects this ethos, combining stunning visuals with impactful storytelling aimed at motivating viewers toward action.

Capturing Nature’s Essence

The production team, led by photographer and editor Ted Logart, faced unique challenges while capturing the essence of fly fishing in such varied terrains. Logart noted, “Filming in nature can often be unpredictable, but the incredible stories and experiences shared by our participants made every challenge worthwhile.” The project not only highlights the beauty of these locations but also emphasizes the shared responsibility of all individuals to protect them.

What’s Next?

As part of Loop's ongoing commitment to this initiative, more episodes are expected to be released in 2026, further broadening the dialogue surrounding conservation within the fishing community. This series is just the beginning of a long-term project aiming to elevate the voices of conservationists and anglers alike, fostering a community dedicated to preserving our planet's natural marvels.

Loop continues to create high-quality fly-fishing gear designed specifically for adventurous spirits seeking to explore wild places responsibly. Each piece of equipment reflects their Scandinavian design philosophy, intending to empower anglers who wish to ensure the longevity of our natural landscapes while indulging in their passion for fishing.

For more information on the series and Loop’s commitment to conservation, visit LoopTackle.com.