Ferguson Home Emerges as a Unified Brand for Kitchen and Bath Solutions

Ferguson Home Unveils a Unified Brand

Ferguson Bath, Kitchen & Lighting Gallery and Build.com have officially merged under a single name, Ferguson Home, marking a major shift in how consumers can shop for kitchen, bath, and lighting solutions. This transition is set to be officially unveiled on February 25, 2025, during the prestigious Kitchen & Bath Industry Show (KBIS) in Las Vegas, Nevada. The unification aims to enhance the shopping experience by leveraging both physical and online spaces, ensuring greater convenience for customers.

A New Era of Shopping

The introduction of Ferguson Home brings together the best of both worlds—offering a robust e-commerce platform from Build.com and the tactile, hands-on experiences provided by traditional showrooms. This combination results in a truly omnichannel shopping experience designed to make home improvement projects simpler and more enjoyable.

Convenience and Personalization

At its core, Ferguson Home strives to meet the needs of its primary clientele: trade professionals and homeowners. By creating a retail environment that emphasizes personalization and convenience, the new brand is set to change how customers interact with products and services. CEO Caroline Danielson expressed this sentiment by stating, "Today's customer values a fluid and connected experience. We are transforming how our services integrate, ensuring our clients can shop in a way that best suits their individual project needs."

Advanced Technology Meets Expert Support

The newly launched FergusonHome.com will feature numerous enhancements, ensuring a seamless experience. Customers can take advantage of advanced search capabilities, curated product collections, and interactive planning tools to facilitate their projects. Additionally, online product pre-selection will allow customers to fine-tune their choices before visiting the showroom, where they can enjoy personalized consultations with expert associates.

Danielson notes, "This approach not only preserves our valued customer relationships but elevates the experience by connecting the digital and physical aspects of shopping."

What Customers Can Expect

While the name change signifies a new chapter for the brand, the operational aspects of Ferguson Home will largely remain the same. Customers can expect consistent quality service, with familiar staff and store layouts designed to enhance their shopping experience. For the next six months, the Build.com platform will remain active to facilitate a smooth transition, ensuring no disruptions for returning customers.

Ferguson Home also plans to refresh all store signage, marketing materials, and online visuals to reflect this exciting rebranding initiative. Danielson emphasizes the importance of clear communication throughout this transition, explaining that the move is about more than just a name—it's about embracing a future where retail meets modern expectations.

Looking Ahead

As Ferguson Home transitions into this new era, the brand is optimistic about significantly enhancing customer relationships and expanding its reach across North America. This thoughtful integration of online and offline experiences promises to set new standards in the industry, focusing on quality, customer satisfaction, and a forward-thinking approach.

With over 250 showrooms and more than 1,200 product experts nationwide, Ferguson Home is ready to redefine what consumers can expect when planning their home improvement ventures. By continuously evolving its offerings and staying in tune with current trends, the brand aims to make home projects successful, simple, and sustainable.

To experience the unique offerings of Ferguson Home, visit FergusonHome.com on February 25, 2025. You will find a comprehensive range of products for all your kitchen and bath improvement needs, complemented by unmatched expert guidance.

About Ferguson

Ferguson is the largest distributor serving the professional sector within the $340 billion North American construction market. With a strong portfolio that includes plumbing, HVAC, and appliances, Ferguson is committed to simplifying complex projects while providing quality products and expertise. Headquartered in Newport News, Virginia, Ferguson operates nearly 1,800 locations and employs around 35,000 associates. For further information, explore their corporate website at corporate.ferguson.com.