Introducing Zbar's Bake Sale Collection to Promote Outdoor Play for Kids

The New Zbar Bake Sale Collection

Zbar, known for its energizing snack bars designed specifically for kids, has launched the Bake Sale Collection just in time for spring. This delightful range includes two exciting flavors: Cinnamon Roll and Cookies 'n Creme, both inspired by the joy of home baking. Each bar captures the essence of fun Saturday mornings, ensuring a tasty treat for kids on the go.

The Cinnamon Roll flavor envelops the taste of a warm, gooey cinnamon roll into an easy-to-eat bar, while the Cookies 'n Creme flavor provides a delicious twist on a family classic. With a soft-baked texture, these bars are perfect for fueling afternoon adventures, park outings, or a quick snack break before sports practice.

In a time where accessibility to outdoor play is diminishing, Zbar's launch is significant. A recent study revealed that approximately 30 million kids throughout the United States do not have a nearby place to play, highlighting a severe inequity in children's access to outdoor recreational spaces. In recognition of this pressing issue, Zbar has solidified a partnership with KABOOM!, a renowned nonprofit organization committed to addressing playspace inequality. The collaboration, announced in July 2024, involves a two-year, $1 million initiative aimed at creating sustainable, nature-based playgrounds across the country.

KABOOM! aims to end playspace inequity for children, especially in underserved communities. With the support of Zbar, they plan to build or enhance eight playgrounds that incorporate elements of nature, allowing children to engage in outdoor activities that are essential for their growth and development. The playgrounds will be designed with sustainable materials, promoting cooler play environments, which is especially important as the summer heat increases.

Valerie Van Arkel, Zbar's Director of Marketing at Mondelēz International, expressed the company's commitment to this initiative, stating, "At Zbar, we are dedicated to creating quality snacks that help fuel kids' active explorations. The new flavors are not only delicious but also serve a greater cause by emphasizing our collaboration with KABOOM! to connect children with nature and encourage outdoor play."

Lysa Ratliff, the CEO of KABOOM!, echoed this sentiment, highlighting that outdoor play is crucial for every child's development. The partnership intends to foster memories for more than 15,000 children by providing them with quality play areas where they can safely explore and develop. Ratliff stated, "We are committed to making tangible progress toward ensuring that every child has access to areas for outdoor play, and this collaboration with Zbar is a significant step toward achieving that goal."

Zbar's energy snack bars are USDA Organic certified, non-GMO, and offer a good source of fiber, making them a nutritious choice for parents seeking to provide their children with healthy snack options. Each bar contains 11g-13g of whole grains, catering perfectly to the nutritional needs of active kids.

The Cinnamon Roll and Cookies 'n Creme flavors from the Bake Sale Collection can be found at major retailers nationwide, available in packs of 6 or 12.

As we enter warmer months, Zbar's initiative and new product flavors reinforce their mission to nurture a generation of children who are eager to explore the great outdoors. By pairing tasty snacks with the promise of enriching playspaces, Zbar and KABOOM! together advocate for a brighter, healthier future for our kids.