New Year's Double Points Campaign Launches at the Basketball Infrastructure League (B.I. League) 2025-26

Launch of New Year's Double Points Campaign at B.I. League 2025-26

Infronia Holdings, a prominent player in the infrastructure sector, headquartered in Chiyoda, Tokyo, has exciting news for basketball fans. The company is launching a special New Year's promotion that grants double points for participants engaging in the Youth Support on B.I. League initiative. This campaign, conducted in collaboration with the Japan Professional Basketball League, known as B.LEAGUE, will be running from January 1 to January 18, 2026.

The campaign is centered around the B.I. League, a participatory gaming experience, where players can check in at local spots recommended by B.LEAGUE clubs and the corporate mascot Care-tan from Infronia. The total number of check-ins at these recommended locations will determine the leaderboard standing in the Youth Support program. During the specified campaign period, participants who check in at these locations will have their points doubled. Notably, the accumulated points not only include those earned by the participants but also bonus points associated with their favorite clubs and selected locations.

This initiative invites everyone to participate in the Basketball Infrastructure League, enhancing the excitement of community engagement through sports. In addition to the points system, it's an opportunity for local fans to enjoy basketball while discovering their neighborhoods.

The B.I. League games, including both the B.I. League Basic and Youth Support on B.I. League competitions, will continue until February 22, 2026. Following the conclusion of the regular season of B.LEAGUE 2025-26, the final standings will be announced. Participants can look forward to winning substantial awards, including a prize of 3 million yen for the overall winning club and individual awards such as signed basketballs from all players of their favorite clubs.

Infronia is committed to harnessing submitted information to visualize local basketball goals and emergency infrastructure enhancements. As a proud partner of B.LEAGUE U15 and U18 competitions, Infronia's efforts focus on nurturing future leaders through sports and infrastructure, ultimately aimed at boosting local basketball participation and revitalizing communities.

For more detailed information about the B.I. League 2025-26, you can visit the official campaign site at Infronia's Special Site.

Join us in celebrating the spirit of basketball this New Year and take part in making your community vibrant through the transformative power of sports!