Seminar on Marketing in the AI Age
Momentum Corporation, based in Minato, Tokyo, announces its participation in an upcoming seminar titled "No More Searching for Winning Creatives: Mastering the Portfolio Management Strategy in the Fleeting AI Era" scheduled for January 29, 2026. This seminar, hosted by Galapagos Inc., aims to address the challenges marketers face in today's rapidly evolving advertising landscape.
Seminar Overview
Marketers often experience the frustration of seeing their painstakingly crafted videos lose effectiveness within just three days. This alarming trend has emerged due to the advancements in AI automated bidding, which enables AI to conduct thousands of tests on creatives, rendering them ineffective in a matter of days.
The search for a one-hit wonder—what some might call a "divine creative"—is over. Marketers now need to shift their mindset and view their creatives as "portfolio assets." This new approach requires systems that anticipate the natural decay of creative effectiveness and continuously inject fresh ideas.
The seminar will focus on escaping the trap of attempting to achieve breakthrough results with isolated strategies. Instead, it will provide insights into a new division model aimed at transforming advertising operations in the AI age from a gamble into a stable investment. Key themes will include:
- - Mastering the Algorithm: Understanding and controlling the overall design that governs AI algorithms.
- - Rapid Supply Production: Keeping the flow of verification materials consistent and efficient for production.
- - Analytical Insights: Developing robust tools to detect signs of creative fatigue proactively.
Target Audience
This seminar is ideal for those who:
- - Have initiated P-MAX or video advertising but find that creatives become stale within days, resulting in a cycle of relentless production demands.
- - Are achieving the right CPA but rely heavily on specific banners, leading to anxieties over their eventual depletion.
- - Face uncertainties about overall direction amid dispersed resources across agencies, production companies, and in-house teams.
Event Details
- - Date: January 29, 2026 (Thursday)
- - Time: 11:00 AM - 4:00 PM (Momentum session from 3:35 PM - 3:55 PM)
- - Cost: Free
- - Location: Online Broadcast
- - Organizer: AIR Design (Galapagos Inc.)
- - Capacity: 500 participants
Registration
Interested participants can register for the seminar via this link:
Register Here.
Speaker Introduction
The seminar will feature Ginga Yui from the Marketing & PR Group at Momentum Corporation. After graduating from university, Ginga started in SMB sales at a recruitment support company, later joining the Kokuyo Group. With experience in enterprise BPO sales, he has also led projects in new domains and marketing functions. Ginga is currently responsible for marketing at Momentum, overseeing promotional efforts for new products.
About Momentum Corporation
Established with the mission of eliminating worthless advertisements, Momentum Corporation was the first in Japan to launch ad verification services. The company develops and provides comprehensive ad verification solutions that enhance the integrity of the internet advertising environment. By promoting the healthy growth of all stakeholders in digital marketing, Momentum aims to reduce costs and resources associated with risk management, allowing businesses to focus on more essential challenges.
For more information:
Visit Momentum Corp.