Fragrance Lineup Grows
2025-09-26 03:32:39

MY ONLY FRAGRANCE Expands Online Selection of Popular Fragrances by 1.5 Times

MY ONLY FRAGRANCE Expands Online Selection



MY ONLY FRAGRANCE, a renowned custom fragrance store based in Kyoto, Japan, has recently amplified its online offerings by adding popular scents like Kinmokusei and Wakatake. The online shop now presents customers with an impressive 38 unique fragrances, marking a significant 1.5 times increase in available products. This expansion comes after a reassessment of customer feedback indicating a desire for greater accessibility to these unique scents.

Listening to Our Customers


Since re-launching the official online store in April 2024, MY ONLY FRAGRANCE received consistent feedback regarding the limitations of the previous selection, which was confined to just 25 fragrances. Customers expressed wishes for a broader array of options, particularly for those who wanted to purchase their favorite scents again, whether for personal use or as gifts. Sentiments included:
  • - "I want to enjoy the scent I chose as a gift for myself."
  • - "I wish to repurchase the singular fragrance I loved during my visit."
  • - "I would love to bring home the scent I discovered while traveling."
  • - "It would be great to see more options available online."

This recent enhancement in fragrance availability aims to empower customers to enjoy their unique scent choices more freely in their daily lives.

A Diverse Lineup of New Fragrances


The latest additions include both traditional Japanese scents such as Wakatake, Japanese Tea, and Forest Bathing, as well as seasonal favorites like Kinmokusei and the crisp freshness of White Musk. The expanded lineup ensures that customers have a more extensive selection, encouraging them to choose aromas that best express their mood and style. With 38 diverse fragrances to select from, MY ONLY FRAGRANCE enhances the joy of finding the perfect scent for any occasion, be it seasonal or based on personal feelings.

Embracing a Scentsational Lifestyle


MY ONLY FRAGRANCE has been committed to providing its customers with a unique experience centered around creating their personalized scents. The expanded online shop facilitates customers in incorporating these fragrances into their lives—whether for relaxation or as gifts for loved ones. This new phase in expanding fragrance access opens up new opportunities for customers to enrich their lives with scent, creating memorable experiences and cherished moments.

Product Overview


  • - Product Name: Single Fragrance Options
  • - Sizes & Price: 10ml, 50ml, 100ml, and diffusers (prices starting from 2,500 JPY including tax)
  • - Total Offerings: 38 fragrances (including 13 new additions)
  • - Purchase Location: MY ONLY FRAGRANCE Official Online Shop

About MY ONLY FRAGRANCE


Founded in Kyoto, MY ONLY FRAGRANCE prides itself on creating custom fragrances tailored to individual personalities. With a vision to transform the world through scent, the company offers a unique olfactory experience to express each person’s individuality. In-store, customers choose from dozens of seasonal scents, and with the help of a dedicated fragrance advisor, they can formulate their own unique blends. There are over 10 million combinations possible, making each finished fragrance completely one-of-a-kind.

Currently, MY ONLY FRAGRANCE operates 11 stores in locations including Kyoto, Nagoya, Tokyo, Narita, and Yokohama. The online platform features a wide range of single fragrances and gift items, extending the experience of a scented lifestyle beyond the showroom.


Company Information


  • - Company Name: Fragrance Project, Inc.
  • - Location: 271-2 Tenman-cho, Shimogyo-ku, Kyoto City, Japan
  • - Established: April 1, 2023
  • - CEO: Shinpei Wada
  • - Business Activities: Manufacturing and sales of fragrances, planning, experiential business
  • - Company URL: Fragrance Project


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Topics Consumer Products & Retail)

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