Experience B.A: The Ultimate Beauty Brand at ART FAIR TOKYO 20

In a landmark event for art and beauty, POLA, a leading name in the skincare industry, showcases its premier brand, B.A, at Japan's largest art fair, ART FAIR TOKYO 20. This extraordinary fair not only gathers numerous galleries from Japan and beyond but also celebrates the intersection of art and personal expression.

The event, which runs from March 13 to March 15, 2026, promises to be a brilliant blend of artistic innovation and cultural heritage. The special experience designed for B.A will be accessible to all festival-goers in the general access area, and there will be an exclusive VIP lounge named "AFT Premium Lounge produced by POLA B.A."

POLA has a rich history of supporting cultural and artistic endeavors. Under the philosophy of "Science. Art. Love," the brand acknowledges the timeless role of art in defining beauty. This year, POLA's participation in ART FAIR TOKYO 20 embodies a commitment to questioning and expanding the concept of beauty through artistic dialogue, resonating with the fair's mission to challenge traditional values of aesthetics.

B.A is not merely a skincare line; it represents a holistic approach to beauty, integrating one's way of life with skincare. Through years of research and innovation, B.A has delved into the essence of beauty that transcends superficial appearances. Each product reflects the brand's commitment to unveiling life's beauty through the spirit of nature. Collaboration with renowned floral artist, Shin Higashi, gives a unique dimension to the brand’s visual narrative, channeling the essence of living beauty.

The highlight of this collaboration is the artwork titled "Timeless possibilities," a multifaceted expression themed around three visual concepts: natural phenomena, the beauty of plant life, and human activities. This artwork stands as the seventh-generation art piece from B.A, illustrating the brand's aspiration to broaden human potential without being constrained by time or age. Attendees will have the opportunity to immerse themselves in this unique environment that champions creativity and beauty.

The fair opens on March 13 and continues through March 15, with timings set from 11:00 AM to 7:00 PM on March 13 and 14, and from 11:00 AM to 5:00 PM on March 15. Please note that final entries are welcomed until 6:30 PM on the first two days and until 4:30 PM on the last day.

Experience B.A like never before by participating in this exclusive event, where art and beauty coalesce to invigorate the senses and inspire new perspectives.

For more information, visit the official ART FAIR TOKYO website: ART FAIR TOKYO Official Site