#Japan #Minato-ku, Tokyo #custom tailoring #KASHIYAMA #Washable Suits

Understanding Consumer Expectations for Washable Suits

A recent survey, conducted by Onward Personal Style, focused on the experiences and expectations of customers purchasing washable suits from the brand KASHIYAMA. This investigation highlights a significant gap between what consumers expect from these functional garments and the realities they encounter, particularly concerning the care of high-priced suits.

Survey Background: A Market in Transition

The suit market has changed dramatically in recent years, with functional materials leading to wider acceptance and use of suits that are machine-washable. Despite the rising popularity, with most products offering similar functional features like washability and wrinkle resistance, a perplexing gap exists between consumer expectations before purchase and their actual experiences after acquiring these products. This survey aimed to uncover the