#USA #Charleston #Ecommerce #Omnisend #Triple Whale

Partnership Announcement: Omnisend and Triple Whale

In a significant move for ecommerce brands, Omnisend, a leading email and SMS marketing platform, has announced a partnership with Triple Whale, an AI-driven intelligence platform designed for consumer brands. This collaboration aims to deliver a unified view of marketing performance, allowing brands to better track and understand their marketing efforts and campaign effectiveness.

A New Era for Ecommerce Marketing

The integration allows users to access Omnisend's email and SMS metrics within the Triple Whale dashboard. As a result, ecommerce businesses can now analyze their campaign performances side-by-side with other critical marketing data, such as website revenue and advertising spend. This kind of integration is particularly beneficial for business owners and marketing teams seeking a comprehensive perspective on their performance metrics. It enables them to make informed decisions regarding budget allocations and marketing strategies.

Rytis Lauris, CEO of Omnisend, emphasized the importance of this partnership during the announcement. He stated, "Our mission at Omnisend is to take care of repetitive tasks so marketers can focus on creativity and growth. This partnership delivers by recognizing that for ecommerce businesses, email and SMS don’t exist in a vacuum. It will simplify performance analysis and allow brands to see how their messages impact their overall marketing strategy."

AJ Orbach, Co-founder and CEO of Triple Whale, echoed these sentiments, explaining that the platform is focused on empowering brands with clear insights through unified data. He remarked, "This integration with Omnisend brings that to life, giving ecommerce teams a consolidated view of how their email and SMS initiatives drive growth across the customer journey."

Key Features of the Integration

• - Unified Channel Management: Offers brands the ability to view Omnisend's campaign results directly alongside paid and organic marketing channels.
• - Enhanced Insights: Users can track a variety of important metrics, including revenue, conversions, click-through rates (CTR), average order values, and unsubscribe rates, enriching their understanding of purchase drivers.
• - Real-Time Data Updates: The system refreshes data hourly, allowing teams to respond quickly to shifts in performance.
• - AI Assistance: Triple Whale's AI tool, Moby, provides immediate answers to straightforward questions, such as which campaigns yielded the highest return on investment (ROI), and offers insights for optimizing email flow and targeting.

Setting Up the Integration

Ecommerce brands that are already customers of both platforms can take advantage of this integration immediately. They simply need to connect their Omnisend account within the Triple Whale application to synchronize their performance metrics. For detailed instructions, users can refer to Omnisend's support guide regarding the integration.

About the Partners

Omnisend

Omnisend is a marketing platform tailored for ecommerce businesses, specifically focusing on email and SMS marketing. The platform is designed to streamline marketing processes, offering features such as automation templates and exemplary customer support for businesses of all sizes. With a client base of over 150,000, Omnisend aims to make email and SMS marketing accessible and effective.

Triple Whale

Triple Whale serves as an intelligence platform that facilitates swift, confident decision-making for brands. It utilizes AI technology and a managed data warehouse to transform complex data into actionable insights. With over 50,000 brands, including notable names like OUAI and True Classic, trusting Triple Whale for growth, the platform is committed to empowering operators with clarity in their data.

Conclusion

This partnership signifies a collaborative effort to optimize ecommerce marketing efficacy. With Omnisend and Triple Whale working hand-in-hand, brands can achieve a comprehensive overview of their marketing performance, providing a solid foundation for future growth and strategy development.