#Japan #Tokyo #Nippon Ham Fighters #Tsuyoshi Shinjo #SHINJO SPECIAL

Exploring the New SHINJO SPECIAL Souvenirs

The Hokkaido Nippon Ham Fighters have just introduced an exciting new series of souvenirs themed around their charismatic coach, Tsuyoshi Shinjo. Known as SHINJO SPECIAL, this collection merges the essence of food, character design, and collectibles into a unique gift experience.

The Concept Behind SHINJO SPECIAL

Designed by LALs Corporation, based in Tokyo, the SHINJO SPECIAL series is aimed at providing fans with a personal connection to their game-day memories. Through fun, functional, and visually appealing products, the collection invites fans to relive their joyful moments at the stadium and during their time in Hokkaido long after the game has ended.

In essence, SHINJO SPECIAL is not merely a selection of food items but an innovative way of keeping the spirit of the game alive in daily life. With products meant for eating, displaying, using, and collecting, it enhances the experiential value for fans, thereby ensuring that memories stay with them.

Collectible and Functional Design

The product lineup includes:
1. Character Cookie Tin
This fun cookie tin is shaped like Tsuyoshi Shinjo himself. Inside, it contains a delightful assortment of butter cookies. Once the cookies are gone, fans can utilize the tin as a decorative storage piece or a small container in their home.
Price: ¥4,800 (tax included)

2. Cup Jelly [Red and Blue]
This unique offering consists of jelly served in a beautifully designed mug. Beyond just a treat, the mug serves a practical purpose after the jelly is enjoyed, making it a functional souvenir that adds value.
Price: ¥3,700 (each, tax included)

3. Cheese Stick Financier
Inspired by Hokkaido’s renowned cheese, this financier comes packaged in a themed design, complete with character collection stickers inside—perfect for collectors.
Price: ¥2,700 (tax included)

Sales and Availability

Starting June 30, 2026, at 12:00 PM, fans can place pre-orders for the SHINJO SPECIAL line exclusively on the official SSSSSS e-commerce website. A limited quantity will be available for advanced purchase. Additionally, from August 2026, these products will gradually hit the shelves at Escon Field Hokkaido. Set to be delivered in September 2026, this makes it an exciting summer for fans of the Nippon Ham Fighters.

The SHINJO SPECIAL Experience

The concept behind SHINJO SPECIAL is to transform ordinary souvenirs into cherished mementos that evoke the thrill of the game and signify fond memories associated with it. By integrating food items that can be enjoyed and objects that can be displayed or used, SHINJO SPECIAL serves as an ambassador of joyous experiences brought to life through thoughtful design.

To this end, each product in the series features detailed character design that reflects the charm of Shinjo and generates a sense of nostalgia and belonging for fans of all ages. The carefully curated aesthetic also promotes social sharing, encouraging fans to capture and share their experiences with others.

About LALs Corporation

LALs Corporation, helmed by CEO Hideki Sakamoto, is dedicated to comprehensive brand development, character design, product planning, and e-commerce operations. Their platform aims to elevate brand value through thoughtful product creation that resonates with consumers while also exploring various collaborations to build long-lasting favorite brands.

For more information and to immerse yourself in the SHINJO SPECIAL universe, visit the official website: SSSSSS Japan.