#Japan #Tokyo #Marketing Week #Intercosmos #Promotion Expo

Intercosmos at the 17th Promotion EXPO 2023

An Overview of the Event

From June 18 to June 20, 2025, Intercosmos participated in the 17th Marketing Week - Summer, held at Tokyo Big Sight. Their booth was located near the entrance of Hall South 2, making it easily accessible for visitors. Featuring a range of new products and proposals for promotional and environmental displays, the booth drew significant attention throughout the event.

Booth Design and Highlights

Eye-Catching Open Design

The booth featured a stunning open design with three sides unobstructed, allowing for many eye-catching displays to be showcased. Floating images were projected above using ZANZO technology, along with high-transparency see-through vision and three-dimensional cube visual displays that added to the vibrant atmosphere.

Interactive Experience

At the entrance, visitors were welcomed with an original crane game and a 10-second challenge game, creating a lively atmosphere and enticing many to participate. The layout was designed to facilitate smooth navigation through sections featuring various categories of displays, encouraging attendees to explore the innovative technologies and products distributed throughout the space.

New Technologies Unveiled

During this exhibition, several new technologies and products were showcased for the first time:

• - Incos WOW Object: This interactive experience engages visitors by triggering sensors in specific locations that activate LED lights and images. This year, the company combined a map object with a counter vision display to connect digital and physical interactions.
• - Incos Switch Button: A new system allowing users to switch videos with a simple press, aimed at enhancing user-friendly space presentations.
• - Choco Signage: An ultra-thin and compact digital signage option designed to effectively showcase information even in limited retail space.
• - Double-Sided Digital Board: Now featuring a dual-sided design, this colorful message board makes good use of available space for advertising.
• - Rainbow Vision Variety Series: Included new designs like a square-shaped 3-way vision, showcase-type vision, and a new rotating square pillar vision displaying various products.

Existing Popular Products Also Displayed

In addition to new offerings, several popular items were featured:

• - Incos Touch: A touch-based tool allowing users to enhance displays interactively.
• - Rainbow Neon, ZANZO, Cube Vision: Previously popular technologies that drew crowds.
• - KODAWARI Series: These decorative tools leverage special printing and lamination techniques to create stunning visuals including quick counters and partition screens.

Visitor Engagement and Feedback

The 17th Marketing Week - Summer featured nine specialized exhibitions, with a total of 17,536 attendees visiting over three days. Intercosmos's booth received significant foot traffic, particularly drawn to the interactive content, where features like changing videos with button presses and touch-sensitive elements were received with enthusiasm. Many visitors expressed curiosity about the future of promotional potential stemming from such interactive experiences. Participants in game-type activities were seen enjoying the chance to win prizes, blending entertainment with experienced promotional effectiveness.

Contact Information and Future Expectations

For inquiries about their showcased products and services, visitors are encouraged to contact Intercosmos through their online inquiry form. As a company that has successfully navigated the industry for over 40 years, Intercosmos is committed to providing innovative solutions in space presentations and promotions. The company looks forward to offering even more captivating solutions in the future and anticipates continued interest and support from their clientele.

About Intercosmos

Founded on October 8, 1983, in Osaka, Japan, Intercosmos specializes in store decoration, event planning, product PR, and display manufacturing. With a rich history and a commitment to excellence, the company aims to create new value based on client needs and aspirations. For more details and to view their latest projects, visit Intercosmos's official website.