Exciting Launch of 'Poppy Playtime' Plush Toys by Infotolenz
Infotolenz Corporation, based in Chuo Ward, Tokyo, has recently announced the highly anticipated release of plush toys based on the popular horror game "Poppy Playtime". Set to hit the shelves in March 2026, these adorable plushies depict fan-favorite characters, Dooey and Yarnaby, manufactured by Youtooz. The excitement surrounding this launch is palpable, especially among fans who have followed the game's remarkable journey since its initial release.
The plush toys will officially be available for pre-order starting on July 29, 2025. As the launch date approaches, fans of the game are already expressing their enthusiasm for the new collectibles. The two plush figures set for release include:
The Dooey plush stands approximately 23 cm tall, making it the perfect companion for a shelf or desk display. With its cheerful and bright smile, it's the kind of plush that invites hugs and adds a touch of joy to any room.
On the other hand, the Yarnaby plush is also a delightful addition to the collection. Measuring at the same height of about 23 cm, this plush features a relaxed expression, a bright smile, and colorful fluffy fur. It's designed for fans looking to show off their love for the game while enjoying the comfort of a cuddly toy.
First released in October 2021 on Steam, "Poppy Playtime" has rapidly ascended to fame. The game was later made available on various platforms, including mobile, PlayStation, Nintendo Switch, and Xbox. It gained massive popularity through gameplay streams on platforms like YouTube, attracting a diverse audience ranging from children to teens. The game recently saw the release of its much-anticipated Chapter 4 on January 31, 2025, igniting further excitement among fans.
As the popularity of "Poppy Playtime" continues to grow, there have been reports of unofficial knock-offs and imitations of characters like Huggy Wuggy circulating through retail stores and online marketplaces. Infotolenz emphasizes that these unauthorized products do not adhere to the proper licensing procedures. Any issues or accidents stemming from these imitations are not the responsibility of the company. Buyers are urged to exercise caution when purchasing similar items.
Infotolenz Geek Shop is the go-to destination for officially licensed merchandise featuring popular global gaming and video content. The shop offers a vast selection of around 300 items and recently opened a physical store in Ikebukuro Parco in March 2023, establishing itself as one of the largest specialty shops for gaming goods in Japan.
Online Shop URL: INFOLENS GEEK SHOP
Ikebukuro Parco Store Address: 171-8557 Tokyo, Toshima-ku, Minami-Ikebukuro 1-28-2, Ikebukuro PARCO Main Building 6F
TEL: 03-5985-4011
Official X (Twitter)
Infotolenz Corporation specializes in distributing officially licensed merchandise based on globally popular content, selling both imported and proprietary products. With a product catalog of approximately 500 items, they offer wholesale distribution to retail chains across the country and manage online shops and direct stores.
Company Name: Infotolenz Corporation
CEO: Hiroshi Yasukawa
Headquarters: 104-0043 Tokyo, Chuo Ward, Minato 1-12-11, Yaesu 7th Nagaoka Building 9F
Established: October 2018
Business Activities: Import wholesale, manufacturing and selling of entertainment-related products
Official URL: www.infolens.com
™ & © 2025 Mob Entertainment, Inc.
Details About the Release
The plush toys will officially be available for pre-order starting on July 29, 2025. As the launch date approaches, fans of the game are already expressing their enthusiasm for the new collectibles. The two plush figures set for release include:
- - Youtooz Poppy Playtime Plush (Dooey)
- - Youtooz Poppy Playtime Plush (Yarnaby)
The Dooey plush stands approximately 23 cm tall, making it the perfect companion for a shelf or desk display. With its cheerful and bright smile, it's the kind of plush that invites hugs and adds a touch of joy to any room.
- - Release Date: Early March 2026
- - Price: 6,050 yen (tax included)
- - Product Size: H approx. 228 mm
On the other hand, the Yarnaby plush is also a delightful addition to the collection. Measuring at the same height of about 23 cm, this plush features a relaxed expression, a bright smile, and colorful fluffy fur. It's designed for fans looking to show off their love for the game while enjoying the comfort of a cuddly toy.
- - Release Date: Early March 2026
- - Price: 6,050 yen (tax included)
- - Product Size: H approx. 228 mm
About "Poppy Playtime"
First released in October 2021 on Steam, "Poppy Playtime" has rapidly ascended to fame. The game was later made available on various platforms, including mobile, PlayStation, Nintendo Switch, and Xbox. It gained massive popularity through gameplay streams on platforms like YouTube, attracting a diverse audience ranging from children to teens. The game recently saw the release of its much-anticipated Chapter 4 on January 31, 2025, igniting further excitement among fans.
Beware of Imitations
As the popularity of "Poppy Playtime" continues to grow, there have been reports of unofficial knock-offs and imitations of characters like Huggy Wuggy circulating through retail stores and online marketplaces. Infotolenz emphasizes that these unauthorized products do not adhere to the proper licensing procedures. Any issues or accidents stemming from these imitations are not the responsibility of the company. Buyers are urged to exercise caution when purchasing similar items.
About Infotolenz Geek Shop
Infotolenz Geek Shop is the go-to destination for officially licensed merchandise featuring popular global gaming and video content. The shop offers a vast selection of around 300 items and recently opened a physical store in Ikebukuro Parco in March 2023, establishing itself as one of the largest specialty shops for gaming goods in Japan.
Store Information
Online Shop URL: INFOLENS GEEK SHOP
Ikebukuro Parco Store Address: 171-8557 Tokyo, Toshima-ku, Minami-Ikebukuro 1-28-2, Ikebukuro PARCO Main Building 6F
TEL: 03-5985-4011
Social Media Links
Official X (Twitter)
Company Overview
Infotolenz Corporation specializes in distributing officially licensed merchandise based on globally popular content, selling both imported and proprietary products. With a product catalog of approximately 500 items, they offer wholesale distribution to retail chains across the country and manage online shops and direct stores.
Company Name: Infotolenz Corporation
CEO: Hiroshi Yasukawa
Headquarters: 104-0043 Tokyo, Chuo Ward, Minato 1-12-11, Yaesu 7th Nagaoka Building 9F
Established: October 2018
Business Activities: Import wholesale, manufacturing and selling of entertainment-related products
Official URL: www.infolens.com
™ & © 2025 Mob Entertainment, Inc.
Topics Entertainment & Media）
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