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A New Beginning with Japanese Tea: TEART's POP UP at Daikanyama Tsutaya

From January 9 to 22, 2025, the renowned Japanese tea brand TEART will be making its debut at Daikanyama Tsutaya's 1st Building, 1st Floor, with an innovative pop-up event, "TEART Japanese Tea POPUP." This event is part of Tsutaya's new year initiative, "HELLO! NEW YEAR," which aims to introduce fresh perspectives and experiences as we enter a new year.

Celebrating the New Year with TEART

The "HELLO! NEW YEAR" concept at Daikanyama Tsutaya emphasizes the importance of setting our minds and senses in harmony as we step into a new year. The initiative encourages visitors to explore new ideas, cultural practices, and values. TEART's participation in this event, specifically within the tea market themed "茶市," is designed to open up our senses through the experience of tea.

Introducing a Fresh Encounter with Japanese Tea

TEART specializes in offering rare tea leaves sourced from various tea-producing regions in Japan, presented in a convenient tea bag format that caters to contemporary lifestyles. Combining traditional elements with fresh perspectives, TEART invites you to discover Japanese tea that is both familiar and entirely new.

Their philosophy transcends viewing Japanese tea merely as a beverage; they encourage cultivating a cultural habit that enriches our daily lives and nurtures our minds and bodies. Each cup is an invitation to appreciate the calming and restorative qualities of this traditional beverage, making it an ideal companion for the start of the new year.

A Diverse Range of Rare Japanese Teas Await

Attendees can look forward to sampling a selection of aromatic teas at the event, such as:

• - Charcoal-roasted green tea
• - Distinctive regional and varietal Japanese black teas
• - Floral-scented fermented teas

As we usher in the new year, participants will have the chance to search for a tea that aligns with their own unique sensibilities, turning the experience into a delightful journey.

Tasting Experiences and Engagement

Throughout the duration of the event, there will be opportunities for tea tasting, allowing guests to savor the flavors and aromas while selecting a Japanese tea that resonates with their mood of the day. For those interested in tasting, please reach out to TEART via their official Instagram DM with your planned visit date.

An Invitation to Experience Tea within the Culture of Daikanyama

Set against the backdrop of Daikanyama Tsutaya – where literature, culture, and lifestyle intersect – TEART’s pop-up aims to reinterpret tea not just as a drink, but as a cultural practice that offers a small moment of respite and tranquility during the busy year ahead.

In this space filled with diverse expressions of art and literature, the event aims to cultivate a deeper appreciation of Japanese tea, inviting visitors to step into a world of flavors that they may not have encountered before.

Don’t miss out on this unique opportunity to discover Japanese tea in a new light. Join TEART at Daikanyama Tsutaya and enrich your new year with a cup of extraordinary tea!