Ureru Global EC Inc. Established as a Gateway to the U.S. E-Commerce Market

The Launch of Ureru Global EC Inc. in the U.S.

The Sellable Internet Advertising Group (Ureru), headquartered in Fukuoka, Japan, has made a significant move by establishing Ureru Global EC Inc. near San Francisco in Rohnert Park, California. This marks a pivotal step for the group as it taps into the colossal $1 trillion U.S. e-commerce market, especially as it gears up to exploit the booming opportunities presented by live commerce.

Entering the $1 Trillion Market

Set to reach approximately $1 trillion by 2024, the U.S. e-commerce market continues to grow at an impressive rate of 8-10% annually. The rise of platforms like TikTok Shop has initiated a live commerce revolution that is rapidly moving from Asia and making waves in North America. With over 2,600 A/B tests enhancing its 'Ultimate Selling Know-How®', Ureru is prepared to seize this market disruption as an opportunity to expand significantly.

The Role of Ureru Global EC Inc.

The newly established entity is not just another local branch; it acts as a central hub for D2C (Direct to Consumer) cross-border e-commerce across North America and serves as a command center for executing TikTok live commerce operations. Its main functions include:

1. D2C Cross-Border E-Commerce Support: The company will facilitate Japanese brands' entry into the U.S. market through a commission-based model, extending Ureru's performance-based philosophy to North America.

2. TikTok Live Commerce Assistance: Drawing on proven success in Asia, Ureru will localize the creator-led commerce model for the U.S. market, handling everything from creator casting to logistics in a seamless manner.

3. Localization of Selling Know-How®: This involves adapting the successful 'Ultimate Selling Know-How®' to better align with American consumer behaviors, ensuring that Japanese brands can achieve substantial and replicable sales growth in the U.S.

The Unique Advantage of Ureru Global EC Inc.

Two primary synergies promise to drive Ureru's victory in the U.S. market:

1. Ultimate Selling Know-How® x North America: Many may question the applicability of established selling strategies in the U.S. Yet, Ureru's robust quantitative sales conversion techniques—including optimal messaging angles, landing page flows, and rapid A/B testing—are universally effective. In fact, in the affluent U.S. market, these techniques are expected to yield even more explosive results.

2. TikTok Live Commerce x Cross-Border E-Commerce: Ureru is uniquely positioned to leverage the seller networks and sales experience gained in the Chinese market to the North American landscape—a prospect that remains largely untapped in America. By establishing an early foothold, Ureru aims to secure dominance in the TikTok commerce sector.

Vision for the Future

As the CEO, Sota Takahashi, has stated, launching Ureru Global EC Inc. is a strategic move essential for competing in global markets. The unexplored territories of the American e-commerce landscape present countless opportunities that Ureru intends to navigate with its proven expertise. The overarching goal is simple: to elevate Japanese brands into globally recognized entities.

This venture is just the beginning. Ureru Global EC Inc. is positioned to become a central hub for future strategies aimed at both immediate and long-term growth in North America. In the short term, this will involve strengthening support for the sales of Japanese brands; in the mid-term, developing a SaaS-based model to optimize profit margins; and long-term, establishing a global D2C framework to influence consumer behavior worldwide.

Conclusion

The formation of Ureru Global EC Inc. is not just an entry into the U.S. market but rather a vital chapter in the expansive growth narrative of the Sellable Internet Advertising Group. Inviting all stakeholders to witness this transformational journey, Ureru aims to redefine the landscape of global commerce while contributing significantly to the Japanese brand's reputation on the world stage.

With the launch of Ureru Global EC Inc., we invite you to stay tuned for updates on our journey as we set out to conquer the vast landscape of American e-commerce and achieve unprecedented success.