#United States #New York #Crown Brands #Hanky Panky #Cosabella

Crown Brands Group Expands Its Portfolio with Cosabella Acquisition

Crown Brands Group, a global player in brand management, has recently concluded the acquisition of Cosabella, the esteemed Italian luxury lingerie brand formerly owned by CALIDA GROUP. This strategic move, which marks the company’s second acquisition in less than a year, is aimed at solidifying Crown's place in the premium intimates market, complementing its prior acquisition of Hanky Panky, an iconic name in the intimate apparel sector.

Founded in 1983, Cosabella, meaning 'beautiful thing' in Italian, is recognized for its commitment to crafting lingerie that empowers women to feel confident and at ease. The brand is celebrated for its blend of Italian heritage and contemporary design principles, continually redefining essentials in women's fashion.

Raymond Dayan, CEO of Crown Brands Group, expressed enthusiasm about the acquisition, noting, "Cosabella embodies everything we desire in a brand; it showcases true Italian craftsmanship, has a loyal customer base, and resonates in every major market worldwide." With the addition of Cosabella alongside Hanky Panky, Crown Brands Group is strategically reinforcing its leadership position in the intimate apparel category. This aligns with the company’s vision of acquiring genuine heritage brands and pairing them with premier operational partners to spark a new chapter of growth.

For the operations of Cosabella, Crown Brands will direct the global brand strategy, marketing, and licensing, while leveraging a robust licensing model supported by top-tier category partners. Rafar Group, the parent company of Gelmart International and Crown’s core operating partner, is set to lead product design, e-commerce ventures, and distribution efforts. With over 70 years of experience in the intimate market and a successful track record with brands like LIVELY, Rafar is poised to drive Cosabella's growth. Furthermore, Dreamwear will manage the brand's sleepwear and loungewear lines, bringing invaluable expertise in design and manufacturing to enhance Cosabella's offerings.

The partnership aims to boost Cosabella’s visibility across a range of retail environments, including department stores, specialty boutiques, e-commerce platforms, and international locations. With an eye on expanding further, Crown is actively scouting for additional acquisitions of heritage brands that boast global prestige and compelling growth opportunities within apparel and adjacent consumer sectors.

As this dynamic chapter unfolds for both Crown Brands Group and Cosabella, it exemplifies a growing trend within the fashion industry where strategic acquisitions are shaping the future landscape. Companies are increasingly looking toward heritage brands that not only have deep-rooted histories but also significant potential for evolution in today’s rapidly changing market environment.

With the growing portfolio, Crown's emphasis on finding brands with authentic stories and substantial legacy continues to guide their strategy as they aim for sustainable growth and transformation. As the new chapter begins for Cosabella under the Crown umbrella, the fashion world keenly awaits their innovative strides in the world of luxury lingerie and intimates.