Celebrating RADIFAN's One-Year Anniversary
As of May 9, 2025, RADIFAN, a men's cosmetics brand spearheaded by university student Yuta Katsuoka, proudly marks its first anniversary. With the motto of "Your Best Shine Ever," RADIFAN addresses the unique skincare concerns of men, featuring products designed to boost confidence and bring an outstanding glow to their skin.
The Brand's Story
After spending 18 years in Hiroshima, my life took a new direction when I moved to Tokyo to start my university journey. Excited by the new experiences, my first few months at university were filled with enjoyment. However, as summer vacation arrived, I found myself feeling unchallenged amidst the monotony of working part-time jobs.
Despite being a student with little life experience, I felt a strong desire to contribute positively to society. It was during this time that I stumbled upon the term "men's cosmetics." With the remarkable changes in society today, I recognized that men are increasingly conscious about their appearance. However, many remain hesitant to take that first step into the world of beauty products.
Thus, the motivation behind RADIFAN emerged: to inspire hope and offer a sense of possibility to men who are still on the fence about beauty.
From Idea to Launch
Initially, before starting RADIFAN, I was just a college student with no knowledge of how to launch a business. However, through extensive research online, I managed to submit my business registration during my first summer at university. I single-handedly oversaw every aspect of the business, from product manufacturing contracts and website creation to logistics management. Approximately six months after the establishment, we launched our products online.
The first few weeks of selling were challenging due to the brand's obscurity, but gradually, through magazine features and media recognition, our sales began to rise steadily.
Within about eight months of launching, we expanded our sales to Amazon. This strategic move significantly boosted our visibility, allowing us to garner high-rated reviews and drive further sales growth. Notably, I decided to position myself as the brand model, which not only strengthened trust but also created a unique branding identity.
Future Aspirations
Armed with the vigor of being a student entrepreneur, I aim for further brand recognition and increased market share in the beauty industry. I aspire to see men who start using RADIFAN's products gain confidence and lead fuller, more satisfying lives.
Product Offerings
THE RICH FACIAL FORM
- - Product: Facial Cleanser 100g (Approximately 2 months supply)
- - Price: ¥1,870 (tax included)
- - Product Page: Check it out here
This cleanser effectively removes impurities with its charcoal adsorption properties, addressing men's unique skin issues. Containing ingredients like hyaluronic acid and ceramides for moisture, it helps create a resilient and confident skin texture.
THE RICH SKIN LOTION
- - Product: All-in-one Lotion 150mL (Approximately 2 months supply)
- - Price: ¥1,980 (tax included)
- - Product Page: Explore it here
This all-in-one solution provides the benefits of toner, emulsion, serum, and cream in one bottle. It helps prevent skin troubles, contributing to a hydrated, resilient complexion that can be used for the face and the entire body.
Brand Information
- - Brand Name: RADIFAN
- - Founder & Brand Model: Yuta Katsuoka
- - Establishment Date: August 22, 2023
- - Location: Tachikawa, Tokyo
- - Website: Visit our site
- - Email: cosme@radifan.jp
Brand Message
As the world undergoes remarkable evolution, men are also entering an era where they pursue beauty actively. In this one life we have, the focus should be on living without regrets. By valuing our unique selves, we acknowledge that investing in skincare is an investment in our future, promoting confidence and brilliance.
Let us continue to strive to become the version of ourselves we aspire to be, taking on challenges with confidence.