#Japan #Tokyo #ChatGPT #Pacvue #Itsumo

The Rise of ChatGPT Advertising in Japan

In just two months since its introduction in Japan, ChatGPT advertising has begun to shift consumer purchasing behavior dramatically. The change from searching for products through traditional methods to engaging in conversations with AI for personalized product recommendations marks a significant evolution in how consumers interact with brands.

Upcoming Conference on ChatGPT Advertising

In response to this trend, Itsumo Inc. will host a session focused on ChatGPT advertising at the Itsumo Conference 2026 Autumn on September 8, 2026. This event aims to shed light on the new advertising strategies in the AI-driven era and explore the mechanism behind ChatGPT ads along with their differences from conventional search and social media ads.

Background of the Session

The traditional purchasing journey involved consumers inputting keywords into a search bar to find products. However, with the advent of generative AI like ChatGPT, a new experience is emerging—consumers now seek assistance from AI to discover the best products tailored to their needs. This transformation will be the focal point of discussion during the conference.

Key Topics of the Session

1. Understanding ChatGPT Advertising:
Attendees will learn about the fundamental mechanics and features of ChatGPT advertising, and how it differs fundamentally from search and social media advertising.

2. Latest Trends from Initial Applications:
The session will share insightful data and trends garnered from the collaboration between Itsumo and Pacvue, highlighting the initial stages of ChatGPT advertising.

3. Designing Consumer Purchase Chains in the AI Era:
New approaches to guide consumers from awareness to purchase through consultations will be laid out, showcasing how brands can adapt to these changes.

4. Actionable Strategies for E-commerce Businesses:
The session will provide concrete steps that e-commerce operators can take to leverage ChatGPT advertising effectively, aiming to stay ahead of their competition.

Speakers at the Event

• - Hidetoshi Sasaki, Business Development at Pacvue: With a background as a programmer, Sasaki has transitioned to digital marketing, specializing in new ventures such as retail media and TikTok advertising. His passion lies in deciphering ever-evolving technology and exploring novel marketing possibilities.

• - Reika Yoshikawa, Unit Leader of Digital Marketing at Itsumo: With over a decade of experience, Yoshikawa has supported various clients in e-commerce consulting. Her expertise includes strategic planning, data analytics, and site direction across diverse industries.

Who Should Attend?

This conference is perfect for:

• - E-commerce business leaders and marketers keen to understand the operational framework and case studies of ChatGPT advertising.
• - Those exploring new acquisition channels or marketing techniques outside traditional search and social media ads.
• - Brand managers aiming to respond quickly to shifting consumer behaviors in the AI landscape.

Event Details

• - Name: Itsumo Conference 2026 Autumn
• - Date: September 8, 2026, from 11:00 AM to 3:40 PM
• - Location: Hibiya Fort Tower 11F, Hibiya Sky Conference + Zoom Webinars
• - Target Audience: E-commerce leaders and marketing professionals from brands and manufacturers.
• - More Information: Itsumo Conference Registration

Contact Information

For inquiries, please contact the Itsumo Conference Office:
Email: [email protected]
Phone: +81-3-4580-1365

About Itsumo

Itsumo Inc. aims to lead the future of e-commerce in Japan. The company is dedicated to providing comprehensive support for brands and manufacturers in e-commerce operations and D2C initiatives, combining human insight with cutting-edge technology to enhance e-commerce sales capabilities.

Find out more about Itsumo at Itsumo Corporate Website.