#Japan #TikTok Shop #Fukuoka #Ureru Net #Frutta Frutta

A Strategic Power Move in the E-commerce Realm

Ureru Net Advertising Group, headquartered in Fukuoka, Japan, has made a groundbreaking announcement about its aspirations in the burgeoning TikTok Shop sector. In a strategic partnership with Frutta Frutta, known for pioneering the introduction of the superfood acai to the Japanese market, the group is confident in capturing a significant share of this explosive market segment. This partnership not only signals an operational collaboration but also combines the strengths, expertise, and growth potential of both companies to enhance sales for Frutta Frutta's acai products within the domestic TikTok Shop.

The TikTok Shop has emerged as one of the fastest-growing e-commerce platforms globally, with expectations to surpass 5 trillion yen in gross merchandise value by 2024. The growth rate is projected to double over the previous year, highlighting the platform's immense potential. Ureru estimates that this market could exceed 1 trillion yen by 2026, making it imperative to establish a strong presence promptly to capitalize on this growth trajectory.

The Winning Formula: Acai Meets TikTok Commerce

By utilizing its proprietary knowledge in live commerce and algorithm optimization accumulated from its operations in both Douyin (China's TikTok) and the domestic TikTok environment, Ureru plans to inject these advanced techniques into Frutta Frutta's high-quality acai products. This will enable the creation of compelling narratives and product experiences that resonate with Gen Z consumers, who love the concept of 'push buying'. Here’s how they plan to achieve it:

• - Joint Development of Content: Utilizing the unique live and shoppable video capabilities of TikTok Shop, they will co-develop products with a ‘TikTok First’ approach, ensuring that product launches are optimized for instant purchasing and maximum visual impact.
• - Rapid Prototyping: By merging Frutta Frutta’s SKUs with Ureru’s AI-driven creative services, the partnership aims for swift prototyping, live sales, and iterative strategies to ignite customer engagement.
• - Engagement with Influencers: Collaborating with numerous Gen Z influencers, Ureru seeks to massively expand follower bases and transaction volumes from the launch month.
• - Data-Driven Insights: Their AI tools will analyze real-time data from the TikTok Shop dashboard, providing insights into advertising performance and creative adjustments.

This partnership exemplifies the fusion of a leading-edge brand with an innovative e-commerce operation model, aiming to set an unprecedented scaling trajectory.

About Frutta Frutta

Frutta Frutta, a legitimate pioneer company, introduced the acai superfood to Japan back in 2002 and has established a highly sustainable business model. As they advance through a growth phase, they expect to record revenues of 2.54 billion yen by the fiscal year ending March 2025, a staggering increase of 226.2% year-on-year. They have already achieved profitability, with significant operational success in major coffee chains across Japan, as well as 10,000+ retail points nationwide.

Furthermore, Frutta Frutta pursues extensive environmental goals, aiming for a cumulative reduction of 450,000 tons of CO2 emissions through agroforestry-based ingredients by 2030. Their flagship product for women, the Frutta Acai EPOFe, has already gained acclaim, winning the Bronze Award at the Femtech Japan Awards 2022.

A Symbiotic Revenue Model

Ureru Net Advertising Group is committed to maximizing revenue on TikTok Shop by providing full-scope services to Frutta Frutta, including:

• - Strategic Product Development and Sales Design
• - Advertising Management, Video Production, and UGC Generation
• - Optimizing Social Media Marketing

The group's revenue model is hybrid, reliant on the client's triumphs that lead to explosive profit growth. They balance stable income via monthly retainers with performance-related royalties, ensuring synchronized growth between Ureru and its partners.

Future Prospects

Looking ahead, Ureru Net Advertising Group is aiming to build a portfolio of 100 contracts within the TikTok Shop ecosystem. They are set to accelerate their unconventional growth strategy, with progressive updates promised to clients who consent to public disclosures. The group's commitment to maximizing corporate value in the newly launched TikTok Shop in Japan is unwavering, viewing this partnership as a pivotal move towards their global ambitions. Importantly, this collaboration is expected to positively impact Ureru's consolidated performance for the fiscal year ending July 2026.

In summary, Ureru Net Advertising Group's strategic move into the TikTok Shop market in partnership with Frutta Frutta could set the stage for significant growth and innovation in the e-commerce landscape.