Introducing Frozen Tsukemen from Popular Ramen Shop Ittou at Meidai-Mae Station

Frozen Tsukemen from Ramen Shop Ittou Launches in Meidai-Mae

On August 4, 2025, Pick Me Up at Meidai-Mae Station will introduce a fabulous addition to its offerings: frozen tsukemen from the renowned ramen restaurant Ittou. This initiative is more than just a product launch; it’s a step toward a sustainable society.

About the Initiative

The company behind Pick Me Up, Wako Co., located in Fuchu, Tokyo, aims to address food waste through a unique approach. At the Sustain Spot within Meidai-Mae Station, products that could still be enjoyed but are unsold or deemed as irregular will be sold, creating a platform for consumers to engage with these food items. This effort not only reduces food waste but also contributes significantly to the realization of a better future.

Featured Product: Ittou’s Rich Seafood Tsukemen

Known for its long queues since opening in 2010, Ittou has consistently won accolades for its delicious offerings. It clinched the title of the best ramen in Japan for the first time in 2014, an achievement recognized on Tabelog, a popular restaurant review site.

- Selling Price: Originally 1,100 yen, now available for 600 yen.
- Expiration Date: September 21.

Future Plans

The introduction of Ittou’s frozen tsukemen is just the start. Wako Co. plans to expand the Pick Me Up service to major train stations and commercial facilities across Tokyo, enhancing accessibility to sustainable food options. As sales data is analyzed, the company intends to optimize the product offerings and develop further initiatives aimed at reducing food waste collaboratively.

Wako Co. is committed to contributing to a sustainable society by integrating food waste reduction with next-generation vending machines. For those frequenting train stations and commercial venues, this new shopping experience doubles as a socially responsible choice.

Call for Support

As part of its mission to tackle food waste, Wako Co. invites other businesses to join their initiative. Companies that share a vision for reducing food waste are encouraged to reach out and collaborate in making a positive impact.

What is Pick Me Up?

Pick Me Up is a promotion service allowing businesses to sell their products within train stations and large commercial venues without the upfront costs typically associated with such placements. Wako provides robust marketing support through digital signage advertisements and other promotional strategies, all designed to reduce the burdens on vendors while enhancing their sales potential.

Services Provided:

- Location: Vendors can set up in high traffic areas, improving visibility.
- Sales Management: Wako manages stock replenishment, revenue collection, and customer service.
- Product Diversity: The service accommodates a variety of products, including frozen, chilled, and ambient goods.
- Advertising: Wako offers large digital signage for advertising products, with options for video promotions.

For more about the next-generation vending machine project and opportunities with Pick Me Up, check out Wako Co.’s Official Site.