Marketing Effectiveness
2025-06-19 02:31:05

Maximizing Marketing Effectiveness: Insights from KANTAR's Webinar

KANTAR's Upcoming Webinar on Marketing Effectiveness



KANTAR, a renowned leader in marketing data and analytics, is excited to announce the hosting of its second webinar on Marketing Effectiveness on July 10, 2025, from 13:00 to 14:00. This session targets brand managers and marketing professionals eager to maximize their marketing impact effectively.

Background


In recent years, the digital media landscape has transformed dramatically, experiencing exponential growth. This evolution has led to the visualization and optimization of efficiency through enormous data and advanced technologies. However, despite these advancements, the effectiveness of marketing has been declining over the past few decades. Recognizing this paradox, KANTAR aims to equip marketers with essential insights to overturn this trend.

KANTAR has spent over 50 years specializing in measuring and improving marketing effectiveness across thousands of organizations. The upcoming webinar will delve into three critical analytics approaches and introduce 15 essential rules composed from KANTAR's extensive experience. This knowledge will empower marketers to enhance their campaigns and strategies substantially.

Webinar Details


The webinar titled ‘Three Analytics Methods and 15 Rules for Enhancing Marketing Effectiveness’ will explore the following key points:
1. Three Analytics Approaches: Understanding Media, Creative, and Brand analytics.
2. Fifteen Rules: Practical rules marketers can apply to boost their effectiveness.
3. Q&A Session: An opportunity for participants to engage and ask questions post-presentation.

Participation Information


This webinar is completely free for attendees. Interested participants are encouraged to sign up by agreeing to the treatment of personal data specified during the registration process. This data will solely be utilized to manage registrations and subsequent business follow-up activities. KANTAR ensures the confidentiality of personal information, with commitments to prevent unauthorized sharing unless legally warranted.

About KANTAR


KANTAR is recognized as an indispensable partner for leading global marketing data and analytics businesses. By combining significant behavioral data with profound expertise and advanced analytics, KANTAR uncovers insights into how individuals think and act. Their support enables client companies to understand past actions and formulate future-driven marketing strategies effectively.

Kantar BrandZ


Additionally, KANTAR BrandZ serves as a global currency in evaluating brand value, quantifying contributions to brand performance through rigorous financial data and comprehensive brand equity research. Since 1998, BrandZ has shared insights on brand building with business leaders worldwide, supporting them in understanding and enhancing brand positioning.

KANTAR Japan Contact Details


  • - Company Name: KANTAR Japan LLC
  • - Headquarters: 6F Shinjuku Minds Tower, 2-1-1 Yoyogi, Shibuya, Tokyo
  • - Business Offering: Market research and consulting
  • - Managing Director: Toru Sasaki
  • - Website: www.kantar.jp

Conclusion


Attending this webinar is an excellent opportunity for marketers from various industries to gain actionable insights and embrace a forward-thinking approach towards marketing. Reserve your spot now, and be part of the conversation aimed at redefining marketing effectiveness.


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Topics Business Technology)

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