Reserve Cup Marbella: An International Celebration of Padel
The Reserve Cup made its much-anticipated international debut in Marbella from September 18 to 20, 2025, turning the iconic Puente Romano Hotel into a premier venue for the sport of padel. This event not only showcased world-class athleticism and competition but also encapsulated a luxury lifestyle experience, aligning seamlessly with the ethos that Reserve represents.
In this inaugural global leg of the Reserve Cup Series, which followed its successful Miami launch in 2024, the illustrious Puente Romano transformed into a battleground for elite athletes. Teams led by NBA star Jimmy Butler, acting as Honorary Chairman for Team Reserve, and former Spanish football star Joaquín Sánchez, captain of Team Marbella, battled fiercely for the coveted title and a prize purse totaling $500,000.
The competition featured a format designed to elevate excitement: each match victory was worth three points, keeping fans on the edge of their seats. As the final day drew near, Team Marbella found themselves in a crucial position where they needed to win every match to seize the championship. A thrilling highlight of the weekend included the intense face-off between Mike Yanguas and Agustín Tapia against rivals Coki Nieto and Arturo Coello—this match had garnered a reputation as one of the tournament's most anticipated showdowns.
The atmosphere was electric, thanks in part to tennis legend Carlos Moyá, who officiated the coin toss and underscored the event's significance in the realm of padel. The entertainment didn't stop there; DJ Nicky Romero provided a pulsating soundtrack that turned timeouts into high-energy interludes, further enhancing the electric ambiance. The intensity remained palpable throughout each match, culminating in Coello and Nieto's decisive win, which clinched victory for Team Reserve.
As legendary figures in sports filled the audience—such as Fernando Llorente and Andriy Shevchenko—over 10,000 attendees enjoyed a luxurious hospitality experience that reflected the high standards of the Reserve Cup. The Puente Romano Hotel curated an array of Mediterranean dining experiences, VIP lounges, and exclusive brand activations designed to enhance the event's opulence. This collaboration with partners like Red Bull, Discovery Land Company, and Wilson enriched the multisensory experience for every guest.
Wayne Boich, founder of Reserve, expressed his elation at the event’s success: “Bringing the Reserve Cup to Marbella was a dream realized. It allowed us to showcase padel in its birthplace and unite incredible fans with top-tier athletes. Puente Romano and the City of Marbella provided the perfect backdrop for three days of unforgettable experiences.”
Echoing his sentiments, Marbella's Mayor, María Ángeles Muñoz, acknowledged the event's significance, stating, “The quality of the players and the atmosphere here in Marbella enhances our position in Europe. We are committed to making this a recurring event, reinforcing Marbella's status as the birthplace of padel, especially for our American visitors who are among our best.”
Aside from the team success, individual honors within the competition emerged, with Coki Nieto being named the overall Reserve Cup Series champion, receiving a grand prize of $66,000. The top accolades were rounded out by Arturo Coello in second, Ale Galán in third, and Maxi Sánchez in fourth place. Team Reserve triumphantly claimed the championship prize of $180,000, solidifying their dominance in this event.
With the conclusion of the weekend, it is evident that Marbella has etched a new chapter into the narrative of international padel, where sport, entertainment, and passion converge uniquely. Thanks to Red Bull TV, matches were livestreamed globally, allowing fans around the world to partake in this exceptional celebration.
For more details about the Reserve Cup, visit
www.reservepadel.com.
About Reserve
Founded in 2023 under Wayne Boich's leadership, Reserve has established itself as a leading luxury lifestyle padel brand in the U.S. Through exclusive events and high-quality offerings, Reserve is committed to elevating the sport of padel beyond borders, offering premier experiences and producing a wide array of accessories and apparel while also focusing on expert court construction and maintenance.