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Explore the Flavors of Wakayama with FamilyMart's New Offerings

FamilyMart is set to delight its customers in the Kansai region with a collection of new products featuring locally sourced ingredients from Wakayama Prefecture. Starting on November 11, 2025, shoppers can look forward to a selection that includes a bento box made with Wakayama's famous shirasu (whitebait) and ume (plum) and a fluffy mandarin-filled bread that promises to catch the taste buds of locals and visitors alike.

Exciting New Products on Offer

From November 11, FamilyMart will be rolling out the following delectable items:

• - Wakayama Shirasu and Ume Bento (362 yen, tax included): A delightful bento featuring a bed of rice topped with Wakayama’s shirasu and a dash of blended ume. This will be a perfect quick lunch option packed with local flavors.

• - Fluffy Mochi Bread with Wakayama Mandarin Cream (153 yen, tax included): Enjoy the light and chewy texture of this bread that incorporates creamy Wakayama mandarin essence, enhanced with orange peel for an extra burst of flavor.

• - Ide Shoten Supervised Wakayama Chuka Soba (536 yen, tax included): This ramen is crafted with a rich tonkotsu broth, expertly blended with two types of soy sauce, offering a smooth yet robust flavor profile.

• - Tamaru-en Supervised Matcha Cream Puff (Green Soft Flavor) (138 yen, tax included): Drawing inspiration from Wakayama's popular Green Soft ice cream, this cream puff delivers a refreshing taste of matcha with a hint of sweetness.

In addition to these products, FamilyMart will also be featuring the Wakayama PR character Kii-chan on the packaging, emphasizing the appeal and beauty of the region’s culinary delights. This character serves as a friendly ambassador, inviting customers to experience the local specialties.

A Collaboration for Regional Revitalization

Since entering into a partnership on October 26, 2010, with Wakayama Prefecture, FamilyMart has been dedicated to promoting regional revitalization through the development and sale of original products. This launch aligns perfectly with the upcoming Wakayama Furusato Birthday on November 22, celebrating the prefecture’s rich heritage.

Furthermore, inside FamilyMart stores, the digital signage system FamilyMartVision will showcase complimentary drinks that pair well with the new food items, enhancing the shopping experience.

Voices from Wakayama

The local government expressed excitement about these products, highlighting the use of seasonal mandarins, shirasu, and ume. They hope that both residents and visitors alike will cherish these new offerings, expanding their appreciation for Wakayama’s unique tastes. They also invite customers to meet Kii-chan at the stores, who will be available in photo cards.

Additional Products Available

In addition to the featured new items, FamilyMart will also sell Arita Mandarins (3 pieces for 341 yen, tax included), known for their perfect blend of sweetness and tartness, further promoting the region’s agricultural bounty.

Kii-chan Merchandise

For fans of Kii-chan, starting November 20, FamilyMart will launch exciting merchandise related to the character, including bromides and stickers, allowing everyone to take a piece of Wakayama home.

Final Thoughts

FamilyMart remains committed to being a beloved convenience store that connects with local communities, striving to provide a unique shopping experience. As we approach the launch date of these exciting new products, make sure to visit your nearest FamilyMart within the Kansai region to taste the essence of Wakayama!

Image is for illustration purposes only. Prices and availability may vary by location.

This article is based on a promotional announcement and aims to inform readers about upcoming products in FamilyMart stores in the Kansai region.