Mars Launches New Pet Adoption Platform to Overcome Adoption Barriers Revealed by Global Study

Clearing the Path: Mars Launches Pet Adoption Resources

Mars, Incorporated has recently introduced an innovative online platform named the "Mars Adoption Hub" aimed at assisting potential pet adopters in their journey while addressing significant challenges that hinder the process. A new global study, touted as one of the most comprehensive on pet adoption to date, reveals that close to a third of pet owners express interest in adopting, yet are deterred by uncertainties related to the health, behavior, and compatibility of the animals.

The Study's Findings

This landmark study surveyed over 26,000 individuals across 14 countries, shedding light on the myriad of obstacles prospective adopters face. The results indicated that while 58% of current pet owners did not adopt from shelters, a substantial 28% of them indicated a willingness to adopt if provided with adequate guidance and support.

Concerns regarding unknown medical histories (33%), behavioral issues (27%), and compatibility with existing household dynamics (25%) were cited as primary deterrents. This highlights an urgent need for reliable guidance through the adoption process. Additionally, the study emphasizes the importance of nutritional advice, noting that 71% of adopters alter their pet's diet after bringing them home, pointing to a need for expert guidance during this transition.

Veterinary nutrition expert Dr. Esther Bijsmans from Mars Pet Nutrition commented, "Adopting a pet should be an exciting and enriching experience. Practical advice is key to building trust and ensuring that pets and their owners can thrive together." She advises potential adopters to follow the 3-3-3 rule: three days to help a new pet feel safe, three weeks to establish routines and trust, and three months for the pet to fully settle in.

Mars Adoption Hub: Breaking Down Barriers

To facilitate responsible pet adoption, the Mars Adoption Hub offers tailored resources and expert advice from the Waltham Petcare Science Institute. The goal is clear: when provided with appropriate support, the upsides of adopting are significant. Many adopters find joy in seeing their new pets relax and feel at home (43%) and embrace them as family (41%).

Anthony Guerrieri, Vice President of Corporate Affairs at Mars, stated, "Bringing a pet into your family is a pivotal life moment, not a daunting experience. This study emphasizes a clear desire among people to adopt, accompanied by a significant concern over their preparedness. Our aim with the Mars Adoption Hub is to remove uncertainties and instill confidence in families the moment they decide to welcome a new pet."

Expanding the Global Adoption Weekend

Mars has also announced the expansion of its "Global Adoption Weekend" initiative for 2026, which will now engage over 30 countries. This expansion aims to provide even more support to local shelters, thereby increasing the opportunities for animals to find loving homes. The company encourages anyone thinking about adopting a pet to visit the Mars Adoption Hub online, where they can find participating shelters and access resources that prepare them to live harmoniously with their new companions.

Conclusion

With the introduction of the Mars Adoption Hub and the insights gained from the recent study, Mars, Incorporated is committed to making the pet adoption experience smoother and more fulfilling. By equipping potential adopters with the necessary tools and knowledge, they are not only enhancing the bonds between pets and their owners but also contributing to a greater cause of animal welfare globally. This initiative illustrates how thoughtful guidance and appropriate resources can pave the way for responsible pet ownership and lifelong companionship.