The Home Depot Expands Exclusive Partnership with KILZ® Brand to Enhance Professional Product Offerings

The Home Depot Strengthens Ties with KILZ®

In a strategic move to cater to professionals in the home improvement sector, The Home Depot has announced a significant expansion of its partnership with Behr Paint Company, now exclusively offering KILZ® primer products. This agreement positions The Home Depot as the sole retail destination for KILZ® branded products across the United States and Puerto Rico, including trusted favorites like KILZ Original®, KILZ PVA®, KILZ 2®, and more.

This collaboration underscores The Home Depot's dedication to enhancing its relationship with professional customers. Professionals have relied on KILZ® primer products for their outstanding quality for over 50 years, making this exclusivity a landmark development for both brands. Home Depot has been a partner of Behr Paint Company since its inception in 1979, signaling a longstanding commitment to quality home improvement solutions.

Billy Bastek, Executive Vice President of Marketing at The Home Depot, spoke about the convenience this new agreement offers to professionals: "We have heard that professionals often make multiple stops to gather the materials they need for a single job. By offering exclusive, industry-standard products like KILZ® primers, we can streamline the purchasing process, saving them time and improving their overall experience."

The Home Depot is investing heavily in transforming its professional service offerings, ensuring a fast and convenient shopping experience for professionals. Whether in-store, online, or via delivery from stores or distribution centers, the initiative aims to meet the unique shopping preferences of professionals.

Megan Selby, President of Behr Paint Company, reflected on the enhanced partnership: "This expanded collaboration with The Home Depot enables us to continue providing top-notch service and product quality. Our goal is to ensure that both DIY enthusiasts and professionals can exclusively find the BEHR® products and KILZ® primers they require for their projects."

With thousands of Home Depot locations, including over 2,347 retail stores throughout the U.S., the company is well-equipped to fulfill the needs of contractors and homeowners alike. As the largest home improvement retailer in the world, Home Depot offers a staggering array of products, all supported by skilled associates ready to assist customers. This exclusive KILZ® partnership is set to boost the availability of these essential products, reinforcing Home Depot's standing in the market.

Through significant investments aimed at creating a professional-friendly shopping environment, The Home Depot continues to enhance its presence in the home improvement sector. The goal is clear: to provide customers—both professional and DIY with high-quality products while making the shopping experience efficient and effective.

In summary, the exclusive agreement between The Home Depot and KILZ® marks a notable milestone in the home improvement retail landscape. It solidifies The Home Depot's commitment to serving professionals, ensuring that they have access to the best products available in the market while saving time and effort in their purchasing endeavors.