Experience the Power of NEW ROCK at QOOZA in Harajuku

Dive into the NEW ROCK Pop-Up Experience in Harajuku

The much-anticipated NEW ROCK pop-up shop is taking place at QOOZA, located in Laforet Harajuku. Running from December 18, 2025, to January 13, 2026, this limited-time event is set to captivate the attention of fashion enthusiasts and shoe lovers alike.

Unique Event Features

This pop-up is more than just a shopping opportunity; it is a chance to immerse yourself in the iconic culture that NEW ROCK represents. As individuals explore the visually striking setup, they will encounter the brand's rich history and commitment to quality craftsmanship. The display features an industrial aesthetic reminiscent of a haunting yet alluring environment, emphasizing the wild spirit that NEW ROCK encapsulates.

1. Full Size Lineup
At the heart of the event is the promise of a comprehensive collection featuring the brand's most requested designs, available in every size. Gone are the days of missing out on desired styles due to size availability. With offerings ranging from size 23cm to over 28cm, everyone can find the perfect fit. This is a rare chance to try on these elaborate designs in person, ensuring that visitors leave with the footwear that speaks to them.

2. Iconic & Rare Models
The event will showcase not only the hallmark 'TANK' and 'WALL' series but also include some rare models that are hard to find in Japan. Here lies an opportunity to witness and try on styles that may have only been seen in films or music videos. The thrill of owning a rare piece of NEW ROCK history awaits those who attend.

3. Try-on Experience
Visitors are invited to experience the remarkable sensation of NEW ROCK footwear. Known for their substantial feel and robust leather quality, attendees can physically engage with the products, getting a true sense of the materiality that defines the brand. This engagement emphasizes not just the aesthetic value of the shoes, but the comfort and reliability that comes with each step taken in NEW ROCK.

About NEW ROCK

Founded in 1929 in Yecla, Southern Spain, NEW ROCK boasts a legacy that intertwines artisan craftsmanship with progressive design. The company has maintained the same family-run ethos through three generations of shoemaking expertise, continuously serving the footwear needs of rockstars and unique personalities worldwide. Steadfast in its commitment to originality, NEW ROCK designs cater to individuals who refuse to conform to fleeting trends.

A Unique Fashion Statement

In the bustling environment of Harajuku, the collaboration between QOOZA and NEW ROCK promotes a powerful message: fashion should empower you to embrace your individuality. This pop-up experience aims to inspire visitors to step into their strength, transforming their lives as they step into a pair of NEW ROCK shoes.

As 2025 closes and 2026 begins, let your footwear choice enhance your journey. Visit the NEW ROCK pop-up at QOOZA, and discover not just shoes but a means to empower your style.

Event Details

Event Name: NEW ROCK POP UP STORE at QOOZA
Dates: December 18, 2025 – January 13, 2026
Location: QOOZA, Laforet Harajuku B1F, Tokyo, Shibuya-ku, Jingumae 1-11-6
Hours: 11:00 AM – 8:00 PM
Website: QOOZA Official Site
Contact: [email protected]

Don’t miss the chance to explore this enchanting world of NEW ROCK footwear at QOOZA, where style and substance come together.