RECOVER 180™ Launches New Strawberry Banana Flavor for 2025 Health Kick

As 2025 kicks off, RECOVER 180™, a top name in premium hydration drinks, is thrilled to announce the addition of the scrumptious Strawberry Banana flavor to its product lineup. This delightful new offering aligns perfectly with the surge of health and wellness focus that accompanies the New Year, presenting consumers with both a delicious and healthy option for hydration.

The Strawberry Banana flavor artfully combines the luscious sweetness of ripe strawberries with the smoothness of bananas, creating an invigorating beverage that satisfies the taste buds while promoting hydration. Just like its predecessors, this new flavor features a well-balanced mix of organic coconut water enriched with essential vitamins and minerals, making it an ideal hydration solution for various activities—whether you’re exercising, running errands, or simply looking for an alternative to sugary beverages.

Lance Collins, CEO and Founder of RECOVER 180, commented, "January is a month when many individuals set health and wellness resolutions, and the introduction of our Strawberry Banana flavor, alongside our entire beverage range, is designed to help support these goals with delicious hydration. We remain committed to providing more options tailored to our customers’ preferences while maintaining the high quality they expect from us."

In addition to expanding their flavor choices, RECOVER 180 is working on enhancing its partnerships within the wellness and athletic communities. A pivotal part of this strategy is their collaboration with Heart Hustle, a well-respected fitness community dedicated to promoting exceptional training and strength performance. This partnership aims to connect with a broader audience passionate about fitness, thereby expanding RECOVER 180’s presence in the market.

"Collaborating with Heart Hustle enables us to engage with a wider community focused on health and fitness," added Collins. "Their commitment to inspiring people on their fitness journeys is an excellent match for our mission at RECOVER 180."

Kevin Lilly of Heart Hustle echoed these sentiments, stating, "At Heart Hustle, we aim to empower individuals to exceed their limits and reach their fitness aspirations. RECOVER 180 is an excellent partner as their product genuinely aids in recovery—an essential element of effective training and maintaining health."

The new Strawberry Banana flavor is set to hit shelves in 20 Kroger divisions by February 2025, followed by a launch at Sprouts Farmers Market in April and Circle K locations later this year. Additionally, RECOVER 180 can already be purchased across the country at retailers like QuikTrip, Whole Foods, and Amazon as well as regionally at well-known stores like HEB and King Soopers.

Each beverage is conveniently packaged in 16.9 fl oz bottles, priced between $2.49 to $2.79, or available as a 12-pack for $29.99 on Amazon and through their website, www.drinkrecover.com.

To learn more about RECOVER 180 and stay updated on their latest developments and flavors, follow them on Instagram and TikTok at @drinkrecover. Retailers interested in carrying the product can reach the company via their contact email.

About RECOVER 180

Founded by beverage innovator Lance Collins alongside influential entrepreneur Mike Meldman, RECOVER 180 stands out as the only organic sports drink designed for optimal hydration. Collins conceptualized the brand after recognizing a significant gap in the market for healthier, organic hydration options, ultimately leading to the creation of RECOVER 180—a brand that has deemed itself the evolution of better hydration. Free from added sugars, unnatural substances, and artificial colors, RECOVER 180’s organic formulations combine coconut water with vital electrolytes and vitamins to offer a premium way to recover effectively and stay hydrated.

Since its launch, the brand has made impressive strides in distributing its products, including national placements at major retailers and partnerships with independent distributors. RECOVER 180 is not just available in brick-and-mortar locations but can also be purchased through prominent online platforms like Amazon and its dedicated website.