Discover NEXXUS® and Hailee Steinfeld's Groundbreaking Hair Campaign Featuring Hy-Volume Collection

NEXXUS® and Hailee Steinfeld: Elevating Hair Care with the 'Get Hy With NEXXUS' Campaign

In a bold step towards transforming hair care, NEXXUS® has partnered with award-winning actress and musician Hailee Steinfeld to launch their new campaign, "Get Hy With NEXXUS." This collaboration highlights the brand's innovative Hy-Volume Collection, which promises to deliver impressive volume while prioritizing hair health.

With the tagline inspired by the exciting new technology behind the product line, NEXXUS aims to take hair volume to dazzling new heights. The Hy-Volume Collection, featuring cutting-edge Hyaluronic Tubing and Air-Lift technologies, is designed to provide up to 2 inches of lift at the roots and 48 hours of voluminous bounce, ensuring that hair continues to look fabulous without sacrificing health.

Hailee Steinfeld, a multi-talented force in the entertainment industry, embodies the spirit of this campaign. Known for her versatile style and confidence, she demonstrates how the Hy-Volume Collection can enhance one’s look and feel. Whether it’s for a casual event or a high-stakes meeting, Hailee believes that the right hairstyle can empower individuals and set the tone for their day. The campaign showcases her navigating various settings—from officiating a wedding to commanding attention in the boardroom—all while sporting hair that radiates health and volume.

The Science Behind the Volume

At the core of NEXXUS's new offerings is the revolutionary use of hyaluronic acid, which underscores the "HY" in Hy-Volume. This ingredient serves to enhance hair's fullness without the need for damaging techniques like backcombing. Instead of compromising hair health for volume, the Hy-Volume Collection introduces a scientifically-backed formula that nourishes while providing lift.

The collection includes a shampoo, conditioner, and volumizing cloud foam—creating a simple three-step system for achieving salon-quality bounce at home. The Hyaluronic Tubing Technology plays a pivotal role, as it envelops each strand in plumping polymers, promoting volume that feels weightless. In essence, this innovative approach parallels the best practices seen in mascara formulations that lift and enhance lashes, now applied to hair care.

In talking about her collaboration with NEXXUS, Hailee Steinfeld remarked, "I've loved experimenting with hairstyles over the years, but nothing tops the feeling of a big, voluminous blowout. Working with NEXXUS on this campaign has been a dream come true because it aligns with my values of looking good while taking care of my hair. Their focus on health, combined with cutting-edge technology, makes this line truly special."

The Launch Event

Awakening the buzz around this exciting collection, a launch event hosted by Hailee Steinfeld is set to take place on March 20, 2025, in Los Angeles. This event is expected to create a stir not just among fans but also influencers and media, highlighting the innovative nature of the products and their results. NEXXUS promises that the Hy-Volume Collection won't just be another beauty product—it’s an invitation to embrace healthy, beautiful, and voluminous hair.

To further engage consumers, NEXXUS has made the Hy-Volume Collection accessible at an affordable price point of $15.98. Not only does this allow for easy access to premium hair care solutions, but it also ensures that everyone can achieve the fullness they desire without breaking the bank.

In conclusion, NEXXUS® is redefining the standards of hair care with the Hy-Volume Collection while partnering with influential figures like Hailee Steinfeld. The message is clear: strong, voluminous hair is attainable without harmful practices, championing the belief that beauty should come without compromise. For more information about the collection and the latest campaign, be sure to visit nexxus.com or follow NEXXUS on social media for the exciting updates and tips on achieving your most vibrant hair yet.