ANA X and ADDIX Launch Joint PoC for Hotel and Tourism Video Content Using Generative AI

ANA X and ADDIX Join Forces to Revolutionize Hotel Video Content with Generative AI

ANA X, located in Chuo-ku, Tokyo, led by its president Shinya Kanda, has announced an exciting collaboration with ADDIX, a Tokyo-based company headed by Yuugo Ito. This partnership aims to explore the innovative potential of video content creation in the tourism and hotel sectors through the application of Generative AI.

The Proof of Concept (PoC) initiated by both companies is designed to combine ADDIX's cutting-edge AI technology with ANA X's extensive knowledge of the hospitality and tourism domains. The goal is to create new video expressions that enhance the value of customer experiences. Unlike traditional video production methods, which often involve numerous logistical challenges, this new approach leverages AI to automatically generate scenes and characters based on still images. As a result, high-quality video content can be produced rapidly without the need for physical filming or model arrangements.

Key Features of the PoC

1. Cost and Time Efficiency
The use of AI to generate videos from existing still images dramatically reduces both the cost and time typically involved in video production. By creating more immersive and emotionally engaging visuals, the project aims to evoke a sense of desire in travelers, making them feel inclined to stay or visit the highlighted destinations.

2. Flexible Video Creation
One of the standout advantages of this approach is the flexibility it offers. The AI-generated characters and scenes do not rely on real-life models or complex shoots, allowing for the production of various visual styles that can align with the hotel's brand tone. This presents a new method of video production that emphasizes creative freedom and speed, even under tight deadlines.

In this partnership, ADDIX will take charge of the technical design and creative supervision for AI-generated video content. Meanwhile, ANA X will contribute its insights from the hotel industry and marketing angles to oversee the use of this technology in hospitality and tourism environments.

An example of videos generated from this AI technology can be found on the ANA selections page for hotels and various travel-related services.

Background and Objectives

ANA X is committed to enhancing travel experiences, tailoring them to each individual's preferences utilizing digital technologies. On the other hand, ADDIX specializes in merging AI with creative content generation. Harnessing their knowledge in data analysis, marketing, and video production, both companies aim to create visual experiences that motivate travelers' decision-making while maximizing promotional effectiveness.

Future Outlook

The current PoC will act as a testing ground for ANA X's hotel listings services, focusing on optimizing promotional efficiency, enhancing experiential value, and identifying future monetization models. The insights gained from this initiative are expected to be applied not only in the hotel industry but also in tourism and regional promotions, and potentially support the internalization of content creation using Generative AI.

In continuation of this endeavor, both ANA X and ADDIX strive to connect businesses, local areas, and travelers through innovative experiences driven by the fusion of Generative AI technology and creativity.

About ANA X Corporation

ANA X serves as the platform enterprise of the ANA Group, primarily focusing on mileage services and travel-related businesses. The company is dedicated to enriching people's lives through diverse services and aims to expand 'travel's possibilities' by enhancing its digital marketing efforts. Its goal is to further refine its offerings to improve customer experience value.

- Website: ANA X

About ADDIX Corporation

ADDIX, established in 2008, initially focused on digital marketing before evolving to offer various services related to digital transformation (DX). Following a merger of five affiliate companies in December 2022, ADDIX has strengthened its focus on creating content based on audience interests while enhancing its creative capabilities. As of August 2024, ADDIX will collaborate with the JR Tokai Group to address regional and societal challenges, continuing to foster value creation initiatives for sustainable futures.