Exciting Collaboration Between DM Mitsui Sugar and Hakata Salt: Sugar and Salt Campaign 2026

Sweet and Salty Delights: Sugar and Salt Campaign 2026

In a delightful initiative, DM Mitsui Sugar Co., Ltd. and Hakata Salt Industry Co., Ltd. have joined forces for the 'Suitable Salt and Sugar Campaign 2026.' This exciting collaboration kicks off on March 10, which is celebrated as 'Sugar Day,' and runs for two weeks until March 24. The campaign offers participants the chance to win not only stylish original cushion charms that feature the popular 'Spoon Brand' and 'Bara Brand' sugars along with Hakata Salt but also an array of sweet and savory products from both companies.

Started in 2022, the 'Suitable Salt and Sugar Campaign' was designed to help individuals enjoy their meals with the right balance of salt and sugar. Now in its fifth year, the campaign continues to showcase a commitment to enriching everyday dining experiences. Each year, special events are hosted on 'Salt Day' (January 11) and 'Sugar Day' (March 10), providing whimsical items and products that cater to customers’ tastes and preferences.

This year’s giveaway includes an exclusive fluffy cushion charm, appealing to the brand's nostalgic charm. Following the success of the first wave during 'Salt Day' on January 11, the second phase of the campaign invites fans to participate through an official X campaign. Up for grabs are the plush charm along with a total of eight products from both DM Mitsui Sugar and Hakata Salt.

Prize Breakdown

Participants have a chance to win one of the following prizes:
1. Original Plush Cushion Charm (Non-Sale Item) featuring both sugar brands and Hakata Salt.
2. DM Mitsui Sugar Product Set: These include convenient sugar packets (260g), Bara Brand White Sugar (1kg), and Spoon Brand Tri-Temperature Sugar (400g).
3. Hakata Salt Product Set: including Hakata Coarse Salt (1kg), Fleur de Sel (150g), and Hakata Salt Sararin (100g).

The entry method is straightforward: participants need to follow the official X accounts of both DM Mitsui and Hakata Salt, and repost the campaign announcement. To enhance the chance of winning, individuals can comment or quote repost their favorite dishes using salt and sugar.

Event Details

- Campaign Name: Suitable Salt and Sugar Campaign 2026 (Second Round)
- Entry Period: March 10, 2026 - March 24, 2026
- Prizes: 30 winners will be selected to receive products from both companies.

Follow these official accounts to join the fun:

- DM Mitsui Sugar Official X: @mitsui_dm_sugar
- Hakata Salt Industry Official X: @hakataengyo

Whether you're a culinary enthusiast or simply enjoy sweet and salty flavors on your table, this campaign invites you to share your experiences and engage with fellow fans. Explore the world of sugar and salt, and discover how they enhance your meals every day!

About DM Mitsui Sugar Co., Ltd.

Founded in 1947, DM Mitsui has been a market leader in refined sugars and functional food products. Located in Tokyo, they have continuously provided high-quality sugar products that seamlessly integrate into daily cooking and baking.

Information:

- Company Name: DM Mitsui Sugar Co., Ltd.
- Location: 5-26-16 Shiba, Minato-ku, Tokyo, Japan
- CEO: Takashi Morimoto
- Website: https://www.msdm-hd.com/

About Hakata Salt Industry Co., Ltd.

Established in 1973, Hakata Salt specializes in the production of various high-quality salt products derived from imported sea salt and Japan's own seawater. They remain committed to ensuring that every product stands the test of time and quality.

Information: