Americares and GBK Brand Bar Collaborate This Awards Season for California Wildfire Relief

Americares Partners with GBK Brand Bar for Wildfire Relief



In an inspiring move, Americares, a health-focused relief organization, has announced its collaboration with the veteran event and gifting company, GBK Brand Bar. This partnership aims to offer vital support to wildfire survivors in California during the upcoming awards season. Kicking off on February 1, 2025, the initiative will feature a series of events, including the prestigious Grammy Awards and Critics Choice nominations.

The events will gather notable celebrities, nominees, and past award recipients. In addition to enjoying the luxurious experience of a GBK Brand Bar Gift Lounge, attendees will actively participate by assembling essential recovery kits that Americares will distribute to those affected by the devastating wildfires in Los Angeles. The concept of the 'Giving Suites' is to enhance the spirit of compassion and community, demonstrating how collective efforts can create a meaningful impact in crisis situations.

Tony Goldwyn, actor and Americares board member, expressed his sentiment regarding the collaboration, stating, "Witnessing the extraordinary collaboration and compassion flooding every corner of this city reminds me that, no matter how devastating the crisis, the human spirit's capacity to come together for good is even more powerful. I have been involved with this organization for over 20 years, and it's particularly powerful to see Americares' lifesaving work in L.A., helping the city recover, heal, and rebuild."

Every year, Americares responds to more than 35 natural disasters and humanitarian crises, providing long-term recovery projects and essential preparedness programs. Their outreach to wildfire survivors in Los Angeles focuses primarily on ensuring that those most vulnerable have access to necessary health services.

During the 'Giving Suite' events, attendees aim to assemble over 1,500 hygiene kits for communities in need. Each kit will contain vital items such as toothbrushes, toothpaste, washcloths, hand towels, deodorant, shampoo, protective eyewear, and work gloves—items that are crucial for those beginning their recovery journey.

Major brands partaking in the usual Gifting Lounge have pledged to contribute products and funds directly to this initiative. Notably, Rest®, an award-winning bedding brand, has promised $100,000 worth of bedding products, significantly aiding in the well-being of survivors seeking comfort during recovery. GBK Brand Bar is additionally dedicating resources by providing space for these Giving Lounges and aligning with Crew Nation from Live Nation, further showcasing their commitment to community support.

"For over 20 years, I have brought together exceptional talent and brands for philanthropic purposes. This season marks the first time we are dedicating an entire award season specifically to Americares and its critical mission," stated Gavin Keilly, CEO of GBK Brand Bar. He emphasized the remarkable solidarity shown by the entertainment industry, noting how Hollywood and communities throughout the nation have united to assist wildfire victims.

The Bodywell® MEND's 2025 Critics Choice Grammy Awards Giving Lounge, presented by GBK Brand Bar, reflects the power of working together to meet urgent humanitarian needs while honoring excellence within the entertainment field. Participating brands offer a range of innovative products, including Bodywell® EMF solutions, MEND, Neurovalens' Modius Sleep technology, and various lifestyle items.

For more information on getting involved or supporting this worthy cause, visit americares.org.

About Americares


Americares is a leading health-focused relief organization that assists communities worldwide in accessing essential health services during disasters and in everyday situations. Annually, Americares supports programs across 85 countries—including the U.S.—offering life-changing health services, medical supplies, and emergency aid.

About GBK Brand Bar


GBK Brand Bar stands out as Hollywood's leading luxury lifestyle gifting and special events company, known for organizing exclusive gifting lounges. The organization effectively blends entertainment with philanthropy to create a lasting positive impact on communities around the globe.

Topics Policy & Public Interest)

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