#USA #New York #Holiday Campaign #Bloomingdale's #Burberry

Bloomingdale's Unveils 2025 Holiday Experience: Happy Together

As the holiday season approaches, Bloomingdale's is set to celebrate the joy of togetherness with its captivating campaign titled 'Happy Together'. This initiative embodies the spirit of connection, warmth, and cherished moments shared with loved ones. Drawing inspiration from the essence of holiday traditions, Bloomingdale's has designed a festive environment filled with exclusive collaborations and immersive experiences that promise to enchant shoppers and create unforgettable memories.

At the core of this year's efforts is the collaboration with Burberry, known for its craftsmanship and British heritage. The partnership will see a complete festive takeover of Bloomingdale's flagship store on 59th Street, showcasing a breathtaking display that includes a giant Burberry scarf lighting up the facade and street. This artistic installation aims to wrap the urban landscape in warmth and celebratory spirit, reflecting the joy of the season.

The collaboration includes an exclusive Burberry takeover of 'The Carousel', a unique and seasonal pop-up shop within the store. The space will feature a meticulously curated collection of Burberry's iconic merchandise, from stylish outerwear to luxe accessories, designed to embody the holiday spirit. Shoppers can look forward to limited-edition pieces, specifically crafted to elevate their gifting experience this season.

Highlighting the importance of community and togetherness, a portion of the Holiday Campaign will also feature collectible Burberry bears, with proceeds benefiting the Child Mind Institute, a valued partner in Bloomingdale's effort to support children with mental health challenges.

Immersive Store Experiences
Bloomingdale's 'Happy Together' initiative goes beyond just shopping; it invites customers to experience the holiday magic firsthand. Guests will encounter a range of immersive activities throughout the store:

• - Studio 59 by Baccarat: This Parisian-inspired café will evoke an air of sophistication, allowing guests to enjoy exquisite meals and drinks, bathed in the elegance offered by Baccarat’s signature designs. A nearby gifting boutique will also allow for bespoke personalization options for a perfect holiday gift.
• - Canada Goose Holiday Pop-up: Here, guests will discover heritage pieces from Canada Goose along with curated selections from their archive. Visitors can even participate in a workshop to personalize limited-edition keepsakes made from unique materials.
• - Santaland Happy Together: A whimsical holiday attraction inviting families to partake in interactive activities featuring Burberry bears and more.

Philanthropic Partnerships
Bloomingdale's is deeply committed to giving back during the holidays. The company will be supporting No Kid Hungry this November, encouraging customers to contribute to fighting childhood hunger in America. Likewise, throughout December, guests can help raise funds for the Child Mind Institute, where shoppers can choose to round up their purchases or make additional donations. The collaboration highlights the essence of generosity intertwined with the joy of the season.

A Celebration to Remember
The unveiling of the holiday campaign will feature a grand event headlined by GRAMMY-nominated artist RAYE, promising an evening filled with fashion, music, and the festive spirit. As the scenes of the Burberry-designed windows provide a stunning backdrop, guests will gather to celebrate a true reflection of the holiday spirit that Bloomingdale's and Burberry strive to represent.

Olivier Bron, CEO of Bloomingdale's, emphasized that the holidays at the retailer are characterized by a sense of magic and excitement. He articulated that the partnership with Burberry enriches this season's campaign, celebrating storytelling, craftsmanship, and innovation in an extraordinary way. This exciting collaboration aims to illuminate not just Bloomingdale's flagship store but also the hearts of its visitors, enriching their holiday experience with a true sense of presence and togetherness.

As customers step into Bloomingdale's this holiday season, they will be welcomed into a world where memories are made, connections are strengthened, and the spirit of giving thrives. Indeed, 2025 is set to be a remarkable year for celebrating the essence of the holidays with Bloomingdale's rich offerings and enchanting campaigns.