#United States #Franklin #Hardee's #23XI Racing #Bubba Wallace

Hardee's Unveils 'Bubba’s Full Throttle Meal'

In an exciting collaboration with 23XI Racing and NASCAR driver Bubba Wallace, Hardee's has launched a limited-time offer known as 'Bubba's Full Throttle Meal.' This unique meal debuted on June 17 and is available only through the My Rewards™ app and online, allowing racing enthusiasts a delicious way to fuel their fast-paced lives.

Meal Details

The Bubba's Full Throttle Meal consists of a hearty meal that includes five of Hardee's signature spicy hand-breaded chicken tenders paired with a zesty Buffalo ranch dipping sauce. Alongside the tenders, guests will enjoy a medium fry and a medium Coke, rounding out this perfect combo for race day. Customers will also receive an exclusive collectible No. 23 Hardee's die-cast car while supplies last, making this a perfect keepsake for fans of Bubba Wallace.

Bubba Wallace himself expressed enthusiasm for the meal, stating, "I've never been afraid of a little spice, so building a meal around Hardee's spicy tenders was an easy choice. Add fries and a Coke, and you've got the perfect combo. I can't wait for fans to check it out and make it part of their race-day routine!"

Partnership Significance

This meal is not just a serving of delicious food; it symbolizes a broader partnership between Bubba Wallace and Hardee's. Sarah Breymaier, the Vice President of Brand Marketing at Hardee's, shared her excitement, commenting, "We're thrilled to partner with Bubba on a meal that represents the best of what Hardee's offers - premium hand-breaded tenders, classic flavors, and an iconic design to create an unforgettable experience."

The collaboration highlights Hardee's return to the NASCAR scene after a near 30-year hiatus, positioning the brand as an Official Quick Service Restaurant (QSR) of NASCAR. This significant comeback coincides with a wave of excitement around the sport, including a growing roster of Americana brands engaging with passionate NASCAR fans.

Artistic Touch

Adding to the meal's allure is the creative design of the meal bag, featuring artwork by notable artist Stephen Bliss. Known for his impressive contributions to popular auto racing video games, Bliss's work on the meal bag is a visual treat for fans, showcasing the spirit of racing intertwined with Hardee’s branding.

In a time when consumers are looking for varied dining experiences, Hardee's 'Bubba's Full Throttle Meal' not only satisfies hunger but also serves as a celebration of America's beloved motorsport while connecting fans to a beloved driver.

Conclusion

For those looking to enhance their race day experience, the Bubba’s Full Throttle Meal offers not just a meal but a taste of the adrenaline-infused world of NASCAR. Its limited-time availability through the My Rewards™ program promises to attract both die-hard fans of racing and newcomers eager to try this spicy treat. Join Hardee’s today to taste the thrill of racing.

For more updates and promotions, fans can follow Hardee's on various social media platforms and stay connected through the My Rewards loyalty program.