#United States #Scientific Games #North Dakota #Lottery

Upgrading the North Dakota Lottery with Cutting-edge Technology

In a significant advancement for lottery operations, Scientific Games has successfully completed the conversion of the North Dakota Lottery's technological systems. This upgrade involves deploying an advanced central gaming system and an innovative iLottery solution, aiming to modernize the lottery's retail and online sales platforms. Such developments are expected to enhance revenue contributions towards educational programs, infrastructure maintenance, and various community initiatives in North Dakota.

Commitment to Relevant Gaming Solutions

Thomas Lawler, the Director of the North Dakota Lottery, expressed the Lottery's commitment to remaining relevant for the upcoming generations. He stated, "We are dedicated to making the North Dakota Lottery significant for generations to come. By upgrading our technology with the help of Scientfic Games, we can deliver modern and engaging experiences for our players while supporting the retailers who sell our games."

With the incorporation of new technology, the North Dakota Lottery offers exciting games, including multi-state favorites such as Powerball, Mega Millions, and Lucky for Life. The revamped technology allows players to engage digitally through its Players Club, facilitating online ticket purchases, entry submissions for point collection, and redeemable rewards from the club’s store.

A Focused Partnership for Innovation

Michael Cardell, Senior VP of Americas Systems at Scientific Games, lauded the North Dakota Lottery's forward-looking vision. He stated, "We applaud the North Dakota Lottery on its innovative strategy that integrates omnichannel services, powered by the advanced technology from Scientific Games. Our longstanding partnership is focused on bringing continuous innovation and tangible benefits to North Dakota's citizens." This collaboration utilizes Momentum, an integrated ecosystem that encompasses a state-of-the-art AEGIS central gaming system and SG PAM, a top-tier player account management (PAM) and customer relationship management (CRM) solution.

Enhanced Player Engagement and Retail Support

The SG PAM offers an engaging digital experience for players, allowing deeper interaction with the Lottery’s offerings and brands. Retailers benefit from the deployment of the PlayCentral Flex self-service terminals along with the gem|Suite retail management system. Scientific Games' efforts are further supported by iNFUSE, a business intelligence solution optimizing data analysis across all channels to enhance performance and player engagement. This methodical shift is designed to ensure a seamless transition, minimizing disruption while maximizing scope for future omnichannel growth.

Interestingly, this significant technological upgrade marks the third instance of the North Dakota Lottery selecting Scientific Games as its systems provider since its inaugural sale of a Powerball ticket back in 2004. In recent years, Scientific Games has cemented its position as the leading industry provider, completing more than 50 systems implementations and conversions since 2016.

Industry Leadership and Future Directions

As the world’s largest lottery games company, Scientific Games is committed to not just maintaining but also innovating its offerings. By delivering pioneering technology and analytics, Scientific Games not only uplifts the lottery sector but also enhances public initiatives that leverage funds generated through lottery sales. The company actively engages with 150 lotteries across 50 countries, reinforcing its reputation as a leader in lottery systems and digital solutions.
The transformation seen within the North Dakota Lottery stands as a testament to the power of strategic partnerships in the lottery system, presenting a dynamic evolution of how lotteries can operate efficiently, effectively driving more funding towards public aspirations and community benefits. Through this collaboration and commitment to innovation, the North Dakota Lottery can confidently navigate the path towards future success, tapping into the full potential of its gaming ecosystem.