#Japan #Tokyo #SHEIN TOKYO #SHEIN Again #古着交換キャンペーン

Overview of the #SHEIN Again Campaign

In a commendable effort towards sustainability and community support, SHEIN Group has revealed significant achievements from its #SHEIN Again thrift exchange and donation campaign. Launched in July 2024, this initiative encourages customers to exchange unused clothing for new pieces, thereby promoting recycling and charitable causes. As of December 2025, the campaign has successfully conducted 17 rounds, with 12 of those taking place in the last year alone.

2025 Campaign Highlights

The 2025 edition of the #SHEIN Again campaign garnered remarkable participation. Here are the standout statistics from the year:

• - Total Participants: 5,186 individuals took part in the campaign.
• - Clothing Collected: The campaign managed to collect over 5,200 kg of second-hand clothing.

Participants who brought in their old clothing contributed to a sizable collection that was eventually purchased by recycling companies. The revenues generated are allocated to support activities in Myanmar and Vietnam, providing essential aid to communities in need.

Upcoming #SHEIN Again Campaign

SHEIN is excited to announce that due to the popularity and success of the initiative, the #SHEIN Again campaign will continue into 2026. The next event, the 18th installment, is scheduled from January 2 to January 7 at the SHEIN TOKYO showroom located in Harajuku, Tokyo. Here are the details:

• - Event Dates: January 2 (Fri) to January 7 (Wed), 2026
• - Location: SHEIN TOKYO, 4-25-91 Jingumae, Shibuya, Tokyo, Japan
• - Participation Requirements: Interested participants must register in advance on SHEIN's dedicated campaign page here and add SHEIN’s official LINE account. Attendees are invited to bring their second-hand clothing for exchange at the showroom, with promotional offerings available for social media postings.

How to Participate

Those wishing to join the January event should remember the following guidelines:
1. Bring adult clothing items purchased from SHEIN (certain items like swimwear or intimately worn apparel are excluded).
2. Each participant can exchange up to three items and can earn an additional fourth item by posting about the campaign on Instagram or X with the hashtag #SHEINAgain.
3. During the campaign period, the showroom will be open from 11 AM to 7 PM.

Reflecting on Previous Success

Since its inception, the #SHEIN Again campaign has proven to be a model of sustainable fashion practices. With a cumulative participant count exceeding 8,196 by the end of 2025 and a total of approximately 7,200 kg of clothing collected, it stands as a testament to SHEIN's commitment to corporate social responsibility. The initiative not only reduces waste through recycling but also fosters a culture of giving by supporting foreign communities in need.

Join the Movement

As many people undertake decluttering during the New Year’s clean-up, the #SHEIN Again campaign invites everyone to contribute to this worthy cause. By participating, you not only benefit from fresh fashion but also help make a difference for those less fortunate. Don’t miss this opportunity to turn your unused clothing into new treasures while supporting a great cause!

Conclusion

SHEIN continues to reaffirm its role as a leader in the global fashion industry, merging accessibility with social responsibility. As we head into 2026, the #SHEIN Again campaign is set to expand its impact further, and it encourages everyone to join in promoting a sustainable future through thoughtful fashion choices.

• - For additional information about SHEIN and their offerings, visit their official website or follow them on Instagram.