Celebrating Puyo Puyo's 35th Anniversary with an Exciting Pop-Up Store Event

Puyo Puyo 35th Anniversary Pop-Up Store 2

Get ready for a fantastic celebration! Starting August 28, 2026, the highly anticipated Puyo Puyo 35th Anniversary Pop-Up Store 2 will be open to fans in Shinjuku. This exciting event, organized by Bushiroad Creative, offers an array of unique merchandise that highlights the beloved puzzle game's rich history.

Event Details

- Dates: August 28 (Friday) to September 6 (Sunday), 2026
- Location: Annivroad by Bushiroad Creative Store, 2F Shinjuku Marui Annex, 3-1-26 Shinjuku, Tokyo

Visitors can look forward to a variety of themed products bearing the new 35th-anniversary visuals. The items designed for this event include:

- Puyo Puyo Acrylic Stand - ¥1,540 (tax included)
- Puyo Puyo Trading Hologram Badge - ¥550 (tax included)
- Puyo Puyo Trading Charm Marker - ¥550 (tax included)
- Puyo Puyo Trading Color Acrylic Keychain - ¥770 (tax included)
- Puyo Puyo Plastic Model Style Acrylic Keychain - ¥880 (tax included)
- Puyo Puyo Logo Charm Acrylic Carabiner - ¥1,210 (tax included)
- Puyo Puyo Charm Pouch - ¥3,300 (tax included)
- Puyo Puyo Dot Version T-Shirt - ¥4,400 (tax included)

Special Purchase Bonus

To enhance the shopping experience, customers purchasing ¥3,000 or more (tax included) will receive a hologram sticker (randomly selected from a set of 11 designs). Additionally, presenting an Epos Card at the point of sale will earn a customer another random sticker. Please note that stickers are available only while supplies last.

Photoprint Experience

Fans will also get the chance to take commemorative photos with their favorite characters at a cost of ¥1,000 (tax included) per session. A total of 11 unique photo frame designs will be available. A new character group frame will also debut at this event, allowing fans to capture their moments in style. After the photo session, pictures will be printed on-site, and a QR code will provide access to download the photo data.

For added fun, the intelligent printer machine, HARTi Photo®, will be on hand, allowing fans to express their love for Puyo Puyo in a natural, unprocessed style.

What is Annivroad?

Founded in January 2026, Annivroad is a permanent store dedicated to celebrating milestones such as anniversaries of franchises and birthdays of characters with themed pop-up events. It aims to be a space where fans can connect with their favorite media and experiences.