Wendy's and Takis Ignite Summer with an Unforgettable Flavor Collaboration

Introducing the Fiery Collaboration: Wendy's and Takis



As the summer heats up, Wendy's and Takis have come together to offer fans an exhilarating culinary experience that promises to tantalize taste buds and satisfy cravings. The collaboration introduces the Takis Fuego Meal, a limited-time offering that pairs Wendy's famous spicy chicken sandwich with the bold flavors of Takis Fuego. Available in U.S. locations from June 20 and reaching Canada by June 30, this unique menu item is set to capture the hearts of snack enthusiasts everywhere.

A Flavor Explosion


The star of this collaboration is doubtlessly the Takis Fuego chicken sandwich. This creation takes Wendy's perfectly seasoned spicy chicken filet and amplifies it with crushed Takis Fuego chips for that extra crunch and flavor. The sandwich is complemented by a vibrant chili-lime sauce, creamy corn drizzle, and rich cheddar cheese sauce, offering a delightful balance of spice and creaminess.

To keep the heat rising, the meal also includes Fuego fries, inspired by the same bold flavors. These crispy fries are seasoned with a spicy chili and lime blend, served in a custom-designed, easy-access bag, perfect for sharing (or not!). Both the sandwich and fries can be ordered as part of the Takis Fuego Meal or a la carte. Additionally, customers can elevate their experience by adding a complimentary bag of Takis Fuego chips, available exclusively with the meal while supplies last.

Marketing Experts Weigh In


Lindsay Radkoski, the marketing director at The Wendy's Company, shares, "At Wendy's, we know how to keep things spicy and we love introducing new, recognized partnerships that resonate with consumer interests. This collaboration with Takis was a no-brainer." Teaming up with a snack brand as iconic as Takis enhances not just the spiciness but the overall flavor profile, showcasing how Wendy's can innovate and excite fans.

Furthermore, from June 20 to July 20, fans can crank up the heat through the Wendy's app game, Spice Invasion. In this retro arcade-style game, players navigate tricky terrains, shooting at Wendy's menu items with Takis chips to earn points, prizes, and a chance at winning a grand prize of $10,000! This engaging integration enhances the excitement around the new menu offerings.

Sandra Kirkpatrick, senior marketing director of Barcel USA, expressed enthusiasm for this partnership, saying, "We’re thrilled to join forces with Wendy's, a powerful brand that shares our passion for intensity and flavor. Takis fans love to enhance their snacks with bold flavors, and this collaboration takes it to the next level! Prepare to savor the thrill!"

Where to Find the Excitement


For those eager to try this sizzling meal, Wendy's locations across the U.S. and Canada are ready to serve. With such an exciting flavor collaboration, fans are encouraged to locate their nearest Wendy's restaurant using the Wendy's store locator. This is a flavorful opportunity that spice lovers certainly won't want to miss!

About Wendy's:
Founded in 1969, The Wendy's Company (Nasdaq WEN) operates over 7,000 restaurants worldwide, dedicated to serving fresh, quality food prepared to perfection. Known for their square hamburgers made from fresh beef and fan favorites like the spicy chicken sandwich and Frosty dessert, Wendy's continues to innovate to delight customers. For more information, visit www.wendys.com.

About Takis:
Takis, under Barcel USA, part of Grupo Bimbo, is synonymous with intense snacking. With multiple varieties, including Rolled Tortilla Chips and Stix, Takis delivers bold flavors that consumers crave. Learn more at www.takis.us.

Get ready to elevate your summer with the perfect combo of Wendy's and Takis—bold flavors await!

Topics Consumer Products & Retail)

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