#USA #Boston #Consumer Insights #Zappi #Mike D'Aloia

Zappi Welcomes Mike D'Aloia as Chief Revenue Officer

Zappi, a prominent consumer insights platform, has taken a significant step forward in its growth strategy with the appointment of Mike D'Aloia as its Chief Revenue Officer (CRO) effective May 5, 2025. This seasoned executive is set to drive Zappi's global sales and customer strategies, collaborating closely with CEO Aaron Kechley to fulfill the company's vision of connected insights that empower brands.

A Transformative Appointment

Bringing to the table over 25 years of industry experience, D'Aloia has a track record of leading high-performing teams in SaaS and data-driven sectors. His previous role as executive vice president at Quid, a market intelligence platform, involved steering the company's global revenue strategy—demonstrating his capability in growing commercial operations.

Kechley expressed enthusiasm about D'Aloia's fit for Zappi, noting, "From our very first conversation with Mike, it became abundantly clear that his experience, passion and leadership were the perfect fit for Zappi's next phase of growth." Kechley emphasized D'Aloia's strengths in cultivating high-performance teams, underscoring the value he brings to the transformation of Zappi’s approach to marketing in the consumer landscape.

D'Aloia's vision aligns closely with Zappi's commitment to listening to consumer needs and delivering actionable insights, stating, "What excited me about Zappi was the unique combination of a best-in-class product and a team committed to transforming how brands uncover insights."

Driving Commercial Excellence

Under D'Aloia's leadership, Zappi is on a path to redefine how brands interact with consumers. Recently, the company launched AI-powered tools—including AI Concept Creation Agents, enabling teams to quickly develop test-ready product concepts. This innovation is part of Zappi’s initiative to embed AI throughout their platform, facilitating faster and more efficient decision-making processes for marketing teams.

Zappi is simultaneously reinforcing its growth strategy with additional leadership appointments. Manjula Kandasamy has been named the vice president of go-to-market operations. In her new role, she aims to ensure that Zappi's teams are optimally structured to enhance customer retention and drive expansion. Her extensive experience at reputable SaaS firms like Roku positions her well to deliver on these objectives.

Further strengthening the team is Ian Myszenski, appointed as vice president of revenue operations. Myszenski, known for her achievements at Pinterest and Google, will focus on enhancing operational strategies and leveraging analytics to propel Zappi's growth.

Looking Ahead

These key appointments indicate Zappi's serious commitment to building a commercial engine that not only supports its clients but positions the company as a leader in consumer insights. Zappi serves more than 350 brands globally, helping them develop products, create advertisements, and cultivate brand strategies with a consumer-centric approach.

D'Aloia’s arrival comes at a critical juncture for Zappi as the company is not just focused on immediate growth, but also on adopting sustainable practices. As a certified B Corporation, Zappi aims for net-zero emissions and is dedicated to creating an equitable workplace—values that resonate with their mission to benefit the communities they serve.

With efforts like these, Zappi is setting a high standard in the industry for marketing insights and consumer engagement. For brands looking to innovate and succeed, the future looks bright with Zappi leading the way. To learn more about their offerings, visit Zappi's website.