#Japan #Tokyo #Nudge #JCB Card #Design Club

Nudge Partners with JCB to Launch Next-Gen Credit Card

Nudge Inc., based in Chiyoda, Tokyo, has teamed up with the renowned JCB Co., Ltd. from Minato, Tokyo, to unveil a next-generation credit card known as the "Nudge Card." Starting September 29, 2025, the Nudge Card will be issued under the JCB brand, providing users with access to the vast network of approximately 56 million JCB partner stores worldwide.

Launch Details

The initial rollout targets members of the Nudge Design Club, allowing for credit card applications that will grant them access to JCB's brand offerings both domestically and overseas. This collaboration aims to introduce a wider range of cards featuring partnerships with artists, celebrities, and beloved characters, enhancing the selection available to cardholders.

Addressing Changing Consumer Needs

The demand for cashless services has been evolving rapidly, particularly among Generation Z. While traditional credit cards have been favored for their benefits such as accumulating points and smooth transactions, the Nudge Card focuses on meeting young users' preferences. It offers the ability to manage payment timing independently and simplifies financial management through a user-friendly app. This innovative approach enhances convenience and provides users with peace of mind regarding their finances.

With the introduction of JCB's international brand, Nudge is set to further expand opportunities for users to engage with the card in various daily settings. The emphasis on security features, such as preventing unauthorized use, alongside the card's unique design and relationship with popular trends, makes the Nudge Card especially appealing to a younger demographic.

Collaboration Overview

This partnership was made possible through JCB's support program known as the "& JCB Fintech Program" which aims to assist companies looking to enter the payment space. Through this collaboration, JCB intends to facilitate a seamless card debut for younger users while supporting diverse needs related to popular culture. Additionally, Nudge's expertise in offering customized credit cards will be leveraged to expand their card issuing capabilities across a variety of businesses, from large corporations to startups.

Highlights of the Nudge JCB Card

• - Early Detection of Unauthorized Use: Transactions are notified with clear Japanese language merchant names promptly, making it easier for users to monitor their activities and catch any fraudulent usage quickly.

• - Enhanced Card Design: The card minimizes visible information on the front side by consolidating the brand logo on the back, allowing for greater appreciation of the card's stylish visuals.

• - Versatile Design Options: Joining the Design Club gives users access to the popular "Art Collection" that incorporates renowned artworks into card designs, alongside the "Color Collection" offering an array of 20 trendy colors to choose from without sacrificing individual style.

Users can even acquire a second card for free according to their spending, giving them the chance to enjoy different designs while retaining the same card number. Feedback has shown that customers are excited about the compliments received at stores, enhancing their overall experience.

Card Issuance Overview

The Nudge JCB Card comes with the following details:

• - Annual Fee: Free
• - Card Design Options: 20 Color Collection and 14 Art Collection styles available
• - Issuance Fees: Free for the first card in the Color Collection; subsequent cards or the Art Collection costs 3,000 JPY each (tax included).
• - Features: Contactless payments, EMV 3-D Secure for enhanced safety, and no card numbers displayed.

Application Process

1. Download the Nudge app and apply for membership.
2. Select the Design Club or Nudge Club.
3. Choose your card design.
4. Approval can lead to virtual card issuance on the same day, with physical cards arriving within five business days.

Repayment Options

Users can choose from two flexible repayment options:

• - Repay anytime they wish
• - Monthly consolidated payment through automatic bank withdrawal

For more details, check out the article on the unique repayment methods of the Nudge Card here.

The partnership with JCB opens up many possibilities in the payment landscape, emphasizing JCB's role as Japan's sole international card brand and expanding access for cardholders looking to engage more effectively in cashless transactions.

About Nudge

Founded by serial entrepreneur Takashi Okita, Nudge aims to innovate financial experiences through its unique microservice-oriented payment system. As an authorized comprehensive credit purchase intermediary in Japan, Nudge remains committed to creating a future where individual preferences shape financial opportunities.