#USA #New York #GREY GOOSE #Honey Deuce #Frances Tiafoe

GREY GOOSE® Vodka Celebrates Tennis Season

As the US Open returns for its 19th consecutive year, GREY GOOSE® vodka is set to elevate the tennis experience beyond the court. Known for its premium quality craftsmanship, the iconic French vodka brand has teamed up with American tennis sensation Frances Tiafoe to launch the "Last Serve Bar," which promises to be an exciting addition for fans attending matches at this year’s tournament.

The Last Serve Bar Experience

Situated at Grand Central Terminal, the Last Serve Bar will be operational from August 27 to August 29, allowing fans to savor the GREY GOOSE Honey Deuce® cocktail one last time before heading home. This signature drink has become synonymous with the US Open, racking up impressive sales figures—over 556,000 Honey Deuce cocktails were sold in 2024 alone, generating an astonishing $12.8 million in revenue.

The Last Serve Bar aims to capture the vibrant energy of the tournament, where more than 60% of attendees opt for mass transit to reach the USTA Billie Jean King National Tennis Center. From the bustling crowds pausing at Vanderbilt Hall, the bar will offer complimentary sample-sized servings of the trendy "tiny 'tini"—a delightful blend of the classic Honey Deuce and Espresso Martini.

Toasting the Season with Frances Tiafoe

Frances Tiafoe, the embodiment of joyful spirit both on and off the court, returns to partner with GREY GOOSE for the second consecutive year. His charisma and exciting playing style resonate with the exuberant atmosphere of the US Open. Tiafoe remarked, "The feeling at the US Open is electric—the crowds, the passion, the style. It's an energy unlike any other Grand Slam tournament that could only come from New York City."

Tiafoe emphasizes the importance of celebrating each moment with friends and family, often paired with a GREY GOOSE Honey Deuce cocktail in hand. This sentiment elevates the experience, transforming the cocktail into a symbol of the vibrant culture surrounding the tournament.

A Cultural Phenomenon

First introduced 18 years ago, the GREY GOOSE Honey Deuce® has transcended its origins as merely a stadium concession. It has evolved into a cultural phenomenon, appearing on the menus of renowned bars and even being featured in the hands of celebrities. It’s not unusual to find the cocktail in places as far-reaching as airport lounges and during flights, becoming a beloved travel companion for tennis fans.

This year alone, the drink has solidified its place as the "season's hottest accessory," reflecting the excitement and prestige of the US Open.

Beyond the Bar

In addition to its physical presence at Grand Central Terminal, GREY GOOSE is making the experience accessible to those watching from the comfort of their homes. For the first time, the Honey Deuce® Express service will deliver ready-to-drink canned versions of the iconic cocktail right to fans' doors in cities like New York, Chicago, and Miami, ensuring that the festivities are never too far away.

Patrons looking to recreate the experience at home can find the cocktail recipe on GREY GOOSE’s official website. The classic mix features GREY GOOSE vodka along with fresh lemonade, raspberry liqueur, and beautiful honeydew melon balls, capturing the essence of summer and the spirit of competition.

Conclusion

As GREY GOOSE® vodka continues to innovate and engage with tennis enthusiasts this season, the Last Serve Bar presents an exciting opportunity for fans to enjoy a final toast after the matches. Whether you’re on your way home from watching a thrilling game or celebrating at home with friends, GREY GOOSE invites you to embrace the joy of the US Open with every sip. So, join Frances Tiafoe and GREY GOOSE in experiencing the magic of tennis—make sure to not miss this seasonal celebration!

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