#Japan #Tokyo #Ginza #D2C #KURUKURU

KURUKURU's 2027 Summer Internship Program: Explore D2C Brand Creation

KURUKURU, headquartered in the heart of Tokyo's Ginza district, has announced the opening of applications for its summer internship program aimed at students graduating in 2026. Set to kick off on June 6, 2025, via Mynavi 2027, this unique internship titled "Creating and Delivering D2C Brand Workshop" offers an immersive experience for up to 30 participants.

Program Overview

Internship Details

• - Program Name: Creating and Delivering D2C Brand Workshop
• - Dates: August 19-23, 2025
• - Location: WeWork GINZA SIX, Tokyo
• - Duration: 5 Days
• - Participants: 10-30 (with potential for expansion)
• - Application Deadline: July 25, 2025

This five-day program immerses participants in the entire process of developing, managing, and delivering KURUKURU's D2C brands, including products like GOKUMIN, MAIMO, and Ur.Salon. Attendees will engage in team-based work, gaining practical insights from product planning and naming to promotional strategies and final presentations.

Daily Schedule

Each day is structured for comprehensive learning:

• - Day 1: Office tour and an overview of KURUKURU’s corporate culture and operations.
• - Day 2: Development of customer personas and product ideation.
• - Day 3: Focus on naming and strategic marketing plans.
• - Day 4: Customer service response design and crafting press releases.
• - Day 5: Final presentations attended by executives, followed by feedback sessions.

(Note: The program schedule and content may be subject to change due to business circumstances.)

Who Should Apply?

This program is tailored for individuals keen on experiencing the world of product creation. Whether you're looking to learn how brands are developed and nurtured, or if you want to understand various aspects like marketing, PR, customer service, and logistics, this experience is made for you. KURUKURU is dedicated to creating, nurturing, and delivering new value to the world through its brands.

With a rich portfolio including bedding from GOKUMIN, luggage from MAIMO, and beauty products from Ur.Salon, KURUKURU presents an opportunity to join the brand creation process as a team member. Participants will experience the real demands of “brand creation” and take part in decision-making and problem-solving activities.

Unique Learning Experience

The hands-on experiences provided by this internship go beyond what typical mock exercises might offer, delivering a true feel for the challenges and rewards of brand management. For those aspiring to work in business creation or brand development—especially on a global scale—the KURUKURU summer internship promises to broaden your career horizons over the five days.

Leadership Insight

KURUKURU’s CEO, Yasuhiko Sekizawa, states, "Our strength lies in the speed with which our entire company collaborates to create and deliver brands. Through this internship, I hope students will gain insights and confidence from their real-world experience."

KURUKURU embodies the motto, "People create for people, crafting with care to deliver exceptional products." For more information about the program and to apply, please visit their official website KURUKURU.