#Japan #Tokyo #Tokyo Store #upcycled fashion #Ligaretta

Ligaretta: A New Chapter in Upcycled Fashion

In a world increasingly focused on sustainability, Ligaretta is setting a new standard by launching their online store on December 9th. Based in the Marunouchi district of Tokyo, Ligaretta focuses on upcycling products that embody the story of the city, utilizing materials rooted in the community to create fashionable and practical items for everyday use as well as for professional settings.

What is Ligaretta?

Ligaretta is an apparel brand developed by the Daimaru-Yū Area Management Association, which aims to reduce waste and promote material circulation in a stylish manner. By transforming discarded materials—such as banner flags that once adorned the streets of Marunouchi—into unique apparel, Ligaretta tells the story of the city while addressing the global issue of waste. The brand is committed to using these materials, deemed 'stories embedded in the fabric of the city,' to craft fashionable, sustainable products that resonate with customers who value both aesthetic beauty and ethical practices.

Ligaretta goes beyond merely reducing waste; it incorporates the narrative of the city itself into its designs. Each product carries with it a piece of Tokyo's vibrant history, blending functionality with fashion. With a mission to connect the tales of urban life through fashion, Ligaretta offers a way for people to wear narratives while also making sustainable choices.

Product Range

The Ligaretta online shop features a diverse selection of upcycled fashion items, including:

• - Coats
• - Skirts
• - Sneakers
• - Tote bags
• - Ties
• - Caps
• - Business card holders
• - Smartphone straps
• - Pins

These items primarily use banner flags as their main material, showcasing innovative designs that overcome rights and intellectual property challenges through the application of a 'secret pattern.' This allows previously overlooked materials to find new life instead of ending up in landfills. By upcycling these banners, Ligaretta not only reduces waste but also enhances the value of the stories they tell.

Store Overview

Ligaretta's new online presence, named Ligaretta STORE, is designed to make sustainable fashion accessible to everyone. You can explore their offerings by visiting Ligaretta STORE.

A Sneak Peek into the Project

For further insight into Ligaretta's vision, a project video has been released that showcases the concept behind the brand, including scenes of how the banners were displayed and the manufacturing process that led to the creation of their products. This video emphasizes the brand's commitment to sustainability, highlighting design strategies that ensure fabric waste from the flag material stays below 10% during the design phase.

You can view the project video here.

As Ligaretta embarks on this exciting journey, it invites individuals to join in a lifestyle that champions sustainability, creativity, and the stories that shape our communities. Each purchase from Ligaretta not only contributes to a fashion statement but also supports a more sustainable future, reminding us that every piece of clothing can have a history worth telling.