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Burlington's Enhanced Store Experience

Burlington Stores, Inc., a leading off-price retailer known for its unbeatable prices on a variety of brands, has officially unveiled a refreshed in-store shopping experience that promises to elevate customer satisfaction.

From August 15 to 17, Burlington will celebrate its new store layouts by hosting events across 21 markets nationwide. Shoppers can expect giveaways, exciting activities, and the chance to win substantial prizes.

New Store Layout Enhancements

The newly designed Burlington store layout is a game-changer. With a focus on customer experience, the layout emphasizes spacious and organized aisles, allowing shoppers to navigate easily and quickly locate their favorite items. Bold signage throughout the store not only guides customers but also inspires them with the latest trends, making the shopping experience both efficient and visually appealing.

Michael O'Sullivan, CEO of Burlington Stores, expressed enthusiasm about the transformation, saying, "Our refreshed store layout enhances the shopping experience to be easier and more enjoyable. Customers love discovering fantastic deals, and our new designs reflect their preferences."

This substantial makeover is part of Burlington's strategic plan to remain relevant in the evolving retail landscape. Currently, half of the stores have undergone these updates, and all new store openings will adopt the new brand standards, including a more compact and efficient layout. The company anticipates that most remaining stores will transition to the updated format by the end of 2026, ensuring a consistent shopping experience across its locations.

Celebratory Events and Giveaways

To launch this new chapter, Burlington will host special in-store events in cities including Atlanta, Boston, Chicago, Dallas, and Washington, D.C., over the weekend of August 15-17. Highlights of the celebrations include a sweepstake where customers can register to win a grand prize of $10,000 or one of many $250 gift cards. Moreover, the first 100 shoppers at participating locations each day will receive a $5 bonus card, further enhancing the excitement of this shopping festivity.

The markets participating in the celebration include:

• - Atlanta, GA
• - Baltimore, MD
• - Boston, MA
• - Buffalo, NY
• - Chicago, IL
• - Cincinnati, OH
• - Cleveland, OH
• - Columbus, OH
• - Dallas-Ft. Worth, TX
• - Detroit, MI
• - El Paso, TX
• - Harlingen, TX
• - Houston, TX
• - Las Vegas, NV
• - Los Angeles, CA
• - Minneapolis-St. Paul, MN
• - New York, NY
• - Phoenix, AZ
• - San Diego, CA
• - Tampa-St. Petersburg, FL
• - Washington, DC

Customers can find the nearest participating Burlington store by visiting their website and engaging in the celebratory events.

A Commitment to Value

Burlington stands as a testament to affordability and accessibility, consistently providing customers with high-quality, on-trend merchandise at a fraction of the cost compared to traditional retailers. In fiscal 2024, Burlington achieved net sales of an impressive $10.6 billion, a reflection of its successful strategies and customer-driven approach.

The company operates over 1,100 stores across the United States and Puerto Rico, specializing in fashion apparel, footwear, accessories, home goods, and more, all available at exceptional savings—up to 60% off regular retail prices. Burlington’s growth and commitment to value make it a key player in the retail industry, and this newly enhanced experience is set to further cement its reputation.

For more information about Burlington's offerings and upcoming events, visit www.burlington.com.

Conclusion

Burlington’s refreshed in-store experience symbolizes its dedication to improving customer satisfaction and adapting to modern shopping trends. By creating an engaging shopping atmosphere coupled with exciting promotional events, Burlington is not just a store; it's becoming a community hub for savvy shoppers looking for value without sacrificing choice or quality.