Survey Reveals Most Americans Expect Tariffs to Harm Economy and Personal Budgets

Growing Concerns: How Tariffs are Impacting American Lives

As the United States approaches the Fourth of July, a recent study from Savanta has unveiled a rising tide of anxiety among Americans regarding the implications of increasing tariffs. With a majority of citizens expressing concerns about their personal finances and the broader economy, it's evident that tariffs are significantly influencing consumer behavior in unexpected ways.

Survey Findings: A Snapshot of Public Sentiment

According to the nationwide survey, more than half of the participants—54%—believe that the U.S. tariffs will negatively affect the economy. This public sentiment is notable, especially as it crosses party lines, revealing bipartisan unease about the financial ramifications on everyday life. While 73% of Democrats and 55% of Independents share this concern, only 33% of Republicans feel the same way.

Distinctly, 43% of Americans acknowledge that tariffs will hurt their wallets directly, with 35% viewing them as a hidden tax on average consumers. Furthermore, nearly half of the respondents expect tariffs to increase in the coming year, indicating a long-term worry about economic stability.

Behavioral Changes: Shifts in Shopping and Spending

The effects of these tariff policies are already prompting changes in shopping habits across the nation. A striking 71% of Americans have begun altering their purchase decisions in response to escalating prices. Recent trends show that 61% have switched to lower-cost brands, reflecting a cautious approach to spending. Jennifer Kim, a research analyst at Savanta, noted that these changes, although subtle, are becoming significant as consumers buy less and anticipate tougher economic times ahead.

Among the items showing price increases, grocery costs top the list, with 66% of participants reporting a rise in prices. Clothing is not far behind, with 42% noticing higher costs for their fashion purchases. It is clear that tariffs have begun to transform how Americans interact with the market.

Moreover, the survey reveals a worrying trend: nearly 80% of respondents expect their household finances to be impacted by tariffs over the next year. Stress over financial situations is palpable, with 64% of Americans describing themselves as somewhat or extremely stressed, particularly Democrats (71%) compared to 59% of Republicans.

Economic Pressures Affecting Independence Day Celebrations

The typically festive Fourth of July holiday appears toned down this year, reflecting the financial pressures many households face. Around 27% of Americans stated they plan to travel less than in previous years. Furthermore, a significant majority—71%—plan to spend under $250 during the holiday period.

For those still traveling, 37% opted to stay with friends or family instead of booking hotels. Despite retailers pushing promotions for the holiday, 54% of Americans reported that they remain uninfluenced by Fourth of July sales.

On a more patriotic note, approximately two-thirds (67%) of respondents still feel a strong sense of patriotism for Independence Day. Interestingly, a partisan divide surfaces here, with 83% of Republicans expressing patriotism compared to 55% of Democrats.

Yet, amidst all the economic uncertainty, one thing unites Americans: their love for burgers as the quintessential holiday food choice, transcending political allegiances.

Conclusion

As Americans navigate the challenges posed by increased tariffs, it's clear that the impacts go beyond mere policy debates in Washington. They are influencing how families budget, shop, and celebrate significant holidays. This survey not only sheds light on current consumer behavior but also highlights an underlying anxiety about the economy's direction. It remains to be seen how these concerns will evolve in the months to come, but the current sentiment is a clarion call for vigilance around financial issues impacting daily life.

About Savanta
Savanta is a leading data and market research firm providing insights that inform and empower clients through cutting-edge analytics and consulting services.

Survey Methodology
The poll was conducted among a sample of 1,000 U.S. adults aged 18 and over from June 13-14, 2025, with a margin of error of +/- 3%.